The Economic Implications of Advertising (RLE Advertising)
1st Edition
Published on 2. May 2013
232 pages
978-1-136-67014-5 (ISBN)
Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
First published in 1967.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
8,20 MB
ISBN-13
978-1-136-67014-5 (9781136670145)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Otto Firestone
The Economic Implications of Advertising (RLE Advertising)
Book
12/2015
1st Edition
Routledge
€71.30
Shipment within 10-20 days
Otto Firestone
The Economic Implications of Advertising (RLE Advertising)
Book
03/2013
1st Edition
Routledge
€206.30
Shipment within 15-20 days
Person
Firestone, Otto
Content
Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.
