CIM Coursebook 05/06 Marketing Communications
Published on 25. June 2012
288 pages
978-1-136-42153-2 (ISBN)
Description
Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
Search the Coursebook online for easy access to definitions and key concepts
Access the glossary for a comprehensive list of marketing terms and their meanings
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
Search the Coursebook online for easy access to definitions and key concepts
Access the glossary for a comprehensive list of marketing terms and their meanings
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
2,33 MB
ISBN-13
978-1-136-42153-2 (9781136421532)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
