
Serial Innovators
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Firms are born, they grow, then they struggle to keep up withchanging markets. Slow adapters often become big losers, fall bythe wayside, and die. Serial Innovators studies the factorsaffecting the aging of firms, particularly those that slow downtheir ability to adapt to changes in the marketplace. The bookreviews recent findings in relevant academicfields--behavioral economics, psychology, neuroscience,organizational science, network theory, anthropology, sociology,and strategy--to understand how firms, as they grow, developrigidities that prevent change.
It develops a model of organization that is adaptive,innovative, and can create significant value for its stakeholdersfor long periods of time".
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Content
Prologue xi
Introduction xiii
PART I THE EPHEMERAL NATURE OF FIRMS
CHAPTER 1 Meet Carl Berger 3
CHAPTER 2 Corporate Life Cycle 11
PART II INDIVIDUAL RIGIDITIES
CHAPTER 3 To Err Is Human 25
CHAPTER 4 The Greatest of All Time 39
CHAPTER 5 Rewiring Brains 55
PART III ORGANIZATIONAL RIGIDITIES
CHAPTER 6 Long Live Bureaucracy! 75
CHAPTER 7 In Brain We Trust 97
CHAPTER 8 What We Value 111
CHAPTER 9 What Not to Pay For 121
CHAPTER 10 Fast Learners 131
PART IV SERIAL INNOVATORS
CHAPTER 11 The Secrets of Serial Innovators 139
CHAPTER 12 Beyond Business: The Medici, Oxford, and the CatholicChurch 155
CHAPTER 13 Legacy through Leadership 161
Afterword 167
Appendix A: Analysis of the Top 50 U.S. Firms of 1960171
Appendix B: Corporate Aging and Survival 177
Appendix C: Key Questions for Transforming Your Firm181
References 187
Acknowledgments 193
About the Author 195
Index 197
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