Principles of Retailing
2nd Edition
Published on 24. April 2015
368 pages
978-1-317-64829-1 (ISBN)
Description
Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.
This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Reviews / Votes
'The new edition of Principles of Retailing is written in an accessible style and provides broad coverage of retail management and retail marketing. It promises to become a key text for introducing retailing to management and marketing students alike.' - Professor Steve Wood, University of Surrey, UKMore details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
54 s/w Abbildungen, 15 s/w Tabellen, 2 s/w Photographien bzw. Rasterbilder, 52 s/w Zeichnungen
15 Tables, black and white; 52 Line drawings, black and white; 2 Halftones, black and white; 54 Illustrations, black and white
File size
18,20 MB
ISBN-13
978-1-317-64829-1 (9781317648291)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John Fernie | Suzanne Fernie | Christopher Moore
Principles of Retailing
Book
05/2015
2nd Edition
Routledge
€128.00
Shipment within 10-20 days
John Fernie | Suzanne Fernie | Christopher Moore
Principles of Retailing
Book
05/2015
2nd Edition
Routledge
€252.80
Shipment within 10-20 days
Persons
John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University and Honorary Professor at the University of St Andrews. He was Director of the Institute for Retail Studies at Stirling University prior to becoming Head of the School of Management& Languages at Heriot-Watt.
Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK.
Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.
Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK.
Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.
Content
1.The Retail Environment 2.Theories of Retail Change 3.Strategic Retail Marketing 1 - The Strategic Planning Process 4.Strategic Retail Marketing 2 - Market Segmentation and the Service Marketing Mix 5.Internationalisation of Retailing 6.Electronic Commerce and Retailing 7.Product Management 8.Offshore Sourcing and Corporate Social Responsibility (CSR) 9. Retail Logistics 10.Adding Value through Customer Service 11.Visual Merchandising and Retail Selling 12.Retail Security
