China CEO

Introduction xi Acknowledgements xix 1 Leadership in China: Putting the heart where the mind is1 Introduction 2 Case study: Emerson Electric (Suzhou) Co., Ltd 7 CASE COMMENTARIES Howard Ward, Professor of Management, CEIBS 26 Gousheng Zhu, Operation General Manager, BOC China 30 2 Human resources in China: Chasing the runaway bride35 Introduction 36 Case study: Eli Lilly and Company, China affiliate, war fortalent 42 CASE COMMENTARIES William H. Mobley, Professor of Management, CEIBS 58 Founder of Mobley Group Pacific Limited Angeli Kwauk, Area Director of Human Resources, China GrandHyatt Shanghai 60 Xiaotong Li, HR Director, Shared Service Organization 64 Henkel (China) Investment Co. Ltd 3 Joint ventures: Dancing the Chinese tango 69 Introduction 70 Case study: Guangzhou Peugeot Automobile Co., Ltd 76 CASE COMMENTARIES Per V. Jenster, Professor of Management, CEIBS 88 Wei Joo Chai, Factory Manager, Shanghai Kerry Oils and GrainsIndustries Ltd 91 4 Dealing with headquarters: The art of juggling 99 Introduction 100 Case study: Picanol China 106 CASE COMMENTARIES Willem P. Burgers, Professor of Marketing and Strategy, BayerHealthcare Chair in Strategy and Marketing, CEIBS 125 Hans-Peter Bouvard, Director Business Dev. Northern Asia Reichle+ De-Massari Far East (Pte) Ltd 128 Gary An, General Manager, Amphenol East Asia ElectronicTechnology (Shenzhen) Co., Ltd, Amphenol Commercial Products(Chengdu) Co., Ltd 131 5 Counterfeiters in China: Catch me if you can 135 Introduction 136 Case study: GM China versus Chery, disputes over intellectualproperty rights 141 CASE COMMENTARIES Gerald E. Fryxell, Professor of Management, CEIBS 155 Doug Ho Song, Managing Director, Doosan Leadership Institute,Doosan Group 157 6 Chinese consumers: The new kids on the block 161 Introduction 162 Case study: Mercedes-Benz and Wuhan Wild Animal Park 168 CASE COMMENTARIES Dongsheng Zhou, Professor of Marketing, CEIBS 179 Yufeng Zhao, General Manager, Progress Strategy Consulting Co.,Ltd 182 7 Government relationship: Playing Chinese poker 187 Introduction 188 Case study: Carrefour China, revamping business to follow localrules 193 CASE COMMENTARIES Thomas E. Callarman, Professor of Operations Management, CEIBS209 Sergiy Lesnyak, Chief Representative, Ferrexpo Group in China211 Xuezheng Li, Global Sales Director, Beijing BOE OptoelectronicsTechnology Co., Ltd, Former Chief Public Relations Officer, BOETechnology Group Co., Ltd. 124 8 Expatriates in China: Lost in translation 219 Introduction 220 Case study: The lollypop that turned bitter, the experience ofan expatriate couple in China 225 CASE COMMENTARIES Bala Ramasamy, Professor of Economics, CEIBS 240 Bettina Ganghofer, Deputy General Manager, Shanghai PudongInternational Airport Cargo Terminal Co., Ltd (Lufthansa JV)243 9 Foreign entrepreneurs: Chasing the China dream 247 Introduction 248 Case study: Personal reflections of three foreign entrepreneursin China 254 CASE COMMENTARIES Dingkun Ge, Professor of Strategy & Entrepreneurship, CEIBS274 Shaun Rein, Managing Director, China Market Research Group (CMR)277 Index 283