The Serving Mindset
Stop Selling and Grow Your Business
Published on 6. November 2018
208 pages
978-1-5107-4196-6 (ISBN)
Description
What if you could stop selling altogether and grow your profits? With The Serving Mindset, you'll learn how to serve, elevate your business success, and feel great about it!
Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this "serving mindset" and put it into practice.
For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving?an essential lesson for enabling any business to explore maximum levels of prosperity.
Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
Targeted to business owners and entrepreneurs who are very good at what they do but feel guilt and shame around selling and sales and therefore limit their own success and overall possibilities, The Serving Mindset: Stop Selling and Grow Your Business positions selling as serving and takes readers through the process of why and how to acquire this "serving mindset" and put it into practice.
For readers who hate sales, The Serving Mindset will help you diagnose the source of the issue, understand how your mindset affects your sales directly, and discover a fresh approach to selling as serving?an essential lesson for enabling any business to explore maximum levels of prosperity.
Using case studies as well as the experience of the author and that of her professional-coaching clients, The Serving Mindset is sure to change how readers view selling, serving, and growing. The powerful insights and applications in this book are game-changers for every business owner and entrepreneur who wants to attract and secure ideal customers and premium clients while maintaining integrity to his or her own core values.
More details
Other editions
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Book
11/2018
Skyhorse Publishing
€24.00
No shipping information available
Person
Farnoosh Brock left her successful career at a Fortune 100 technology corporation to start her own company, Prolific Living Inc., to pursue her life's work through writing, creating, and speaking. Her mission is to enable and empower you to achieve your highest possibilities in life through her mindsets, systems and methodologies. She's also an expert green juicer, an Ashtanga yogini, and a devout world traveler. Brock is also the author of The Healthy Juicer's Bible and The Healthy Smoothie Bible, both of which continue to be favorites in the juicing and smoothie community.
Content
- Intro
- Title Page
- Copyright
- Contents
- Dedication
- Foreword by Michael Bungay Stanier
- Introduction: Does this Apply to You?
- My Story
- The Problem is in Your Thinking
- How Do You Think about Sales?
- Why We Hate Sales So Much
- But First We Have to Decide
- The Premise of This Book
- Can You Hear the Heartbeat of Your Business?
- The Missing Piece
- Mindsets and Limiting Beliefs
- What is a Mindset?
- Abundance vs. Scarcity
- Guiding Principle: Your Mindset Must Enable Your Path at All Stages of Life, Not Block It
- Doing the Mindset Work
- What are Limiting Beliefs and Guiding Principles?
- The Five Mindsets
- Mindset One: You Are Not Selling. You Are Serving.
- Guiding Principle: Serving is Your Competitive Advantage
- Limiting Belief One: "Sales is Sleazy. I Don't Want to Be Sleazy."
- Limiting Belief Two: "Sales is So Hard. Sales is Such a Struggle."
- Guiding Principle: You're Not Selling Anyway
- Is Serving Right For You?
- Mindset Two: Enable Your New Identity to Emerge.
- Limiting Belief: "If I Get Good at Sales, I Won't Be Able to Stay Technical."
- Guiding Principle: Your Expanded Identity Clears the Way to Your Profitable Business
- Mindset Three: Care About Your Prospects and Show It.
- Limiting Belief: "I'm Not Good with People. I'm an Introvert. I'm Shy. I'm X."
- Guiding Principle: Infuse Your Curiosity with Empathy
- Mindset Four: Charge Appropriately for Your Services.
- Limiting Belief One: "If I Can't Make a Small Sale, How Can I Possibly Make a Big One? Obviously, I'm Already too Expensive."
- Limiting Belief Two: "People Won't Pay for the Higher Price, Because They Can Get it Cheaper Elsewhere."
- Limiting Belief Three: "Who Am I to Charge High Prices? I Feel Guilty about Charging a Lot. I Feel Shame Around Receiving Money."
- Limiting Belief Four: "I Might Offend Them With My High Prices."
- Guiding Principle: Insist on a Commitment that Matches the Investment.
- Mindset Five: Address Voiced And Unvoiced Objections.
- Limiting Belief One: "If I Don't Address it, it Will Go Away on its Own. It Will Sort Itself Out."
- Limiting Belief Two: "It's None of My Business to Probe Into Their Budget, Their Reasoning, Their Excuses. It's Impolite to Go There."
- Limiting Belief Three: "If They Don't Say Anything, Then They Must Not Have Any Questions or Objections."
- Guiding Principle: Discover the Gift in Every Objection
- Mindsets in Action
- Guiding Principle: You Must Dismantle Your Limiting Beliefs and Start Fresh
- The Marketing Myth and the Confidence Ladder
- Don't Let Them Give Serving a Bad Name
- Love Your Prospects Regardless
- Conclusion
- Acknowledgments
