Evolution of the Modern Sports Fan
Communicative Approaches
Lexington Books (Publisher)
1st Edition
Published on 21. March 2017
266 pages
978-1-4985-4628-7 (ISBN)
Description
The concept of "fandom" has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption-and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.
More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Illustrations
2 b/w illustrations; 17 tables;
ISBN-13
978-1-4985-4628-7 (9781498546287)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2017
Lexington Books
€138.20
Shipment within 15-20 days
Persons
Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication.
Kenon A. Brown is assistant professor of public relations at The University of Alabama.
Kenon A. Brown is assistant professor of public relations at The University of Alabama.
Content
Contents
Acknowledgments
Chapter 1: "Far From Monolithic: The Enigma of the Modern Sports Fan"
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:"Highly-Identified Sports Fans' and Personality Traits"
Michael B. Devlin
Chapter 3:"Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions?"
Eunyoung Kim and Karla K. Gower
Chapter 4:"Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations"
Stan Diel
Chapter 5:"Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements"
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media"
Brandon K. Chicotsky
Acknowledgments
Chapter 1: "Far From Monolithic: The Enigma of the Modern Sports Fan"
Andrew C. Billings and Kenon A. Brown
Unit I.Anatomy of the Modern Sports Fan
Chapter 2:"Highly-Identified Sports Fans' and Personality Traits"
Michael B. Devlin
Chapter 3:"Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans' Identification and How Does This Identification Work on Behavioral Intentions?"
Eunyoung Kim and Karla K. Gower
Chapter 4:"Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations"
Stan Diel
Chapter 5:"Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements"
Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael Devlin
Unit II.Applications for the Modern Sports Fan
Chapter 6:"Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media"
Brandon K. Chicotsky
