Strategy Plain and Simple
3 Steps To Building A Successful Strategy For Your Startup Or Growing Business
1st Edition
Published on 9. January 2018
152 pages
978-1-292-21814-4 (ISBN)
Description
Strategy Plain and Simple 's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.
With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.
He sets out a plain, simple, 3-step process:
? Understand your market - how to forecast demand and supply.
? Gain competitive advantage - how to target the strategic gap and bridge it.
? Managing business risk - how to balance risk and opportunity.
Read it in 60 minutes, follow the three steps and transform your business prospects.
"This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine."
Brian Tracy, success guru, speaker and author of Now Build a Better Business!
"A concise and compelling insight into strategy development, one of the key success factors in every business, large or small."
Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP
"Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey"
David Williamson, Managing Partner, Nova Capital Management
"Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!"
Stephen Lawrence, CEO, Protocol Education
"Strategy in a nutshell, tailor-made for the small businessperson"
James Pitt, Partner, Lexington Partners
"A must-read for the small businessperson"
Grahame Hughes, founding director, Haven Power
"Short and sweet - this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow"
Andrew Ferguson, Managing Director, Baird Capital
At last! A book on business strategy I can read!"
Fidelis Fernandez, small businessman
With vivid examples, practical solutions and a jargon-free approach, Vaughan Evans cuts to the very essence of what you need to know about strategy, simplifying it for anyone wanting to guide their business to success.
He sets out a plain, simple, 3-step process:
? Understand your market - how to forecast demand and supply.
? Gain competitive advantage - how to target the strategic gap and bridge it.
? Managing business risk - how to balance risk and opportunity.
Read it in 60 minutes, follow the three steps and transform your business prospects.
"This fast-moving book gives a proven, practical approach that you can apply immediately to start a successful business or build your current business into a lean, mean profit machine."
Brian Tracy, success guru, speaker and author of Now Build a Better Business!
"A concise and compelling insight into strategy development, one of the key success factors in every business, large or small."
Mike Garland, former Partner and Head of Portfolio Group, Permira Advisers LLP
"Bite-sized strategy for the small businessperson - crisp, concise and easily digested on one plane journey"
David Williamson, Managing Partner, Nova Capital Management
"Vaughan Evans does what he says on the tin - he Keeps It Simple, Successfully!"
Stephen Lawrence, CEO, Protocol Education
"Strategy in a nutshell, tailor-made for the small businessperson"
James Pitt, Partner, Lexington Partners
"A must-read for the small businessperson"
Grahame Hughes, founding director, Haven Power
"Short and sweet - this is strategy far removed from convoluted theory, ready to be applied to any small business to help it grow"
Andrew Ferguson, Managing Director, Baird Capital
At last! A book on business strategy I can read!"
Fidelis Fernandez, small businessman
All prices
More details
Edition
1. Auflage
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-21814-4 (9781292218144)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Vaughan Evans
Strategy Plain and Simple
3 steps to building a successful strategy for your startup or growing business
Book
01/2018
1st Edition
FT Publishing International
€18.49
Shipment within 10-20 days
Person
Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades.
He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.
He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.
Content
1 Understanding the market
Forecasting market demand
Assessing industry competition
2 Creating competitive advantage
Tracking your competitive position
Targeting the strategic gap
Bridging the gap: business strategy
Bridging the gap: corporate strategy
3 Managing risk
Assessing the balance of risk and opportunity
Containing risk
Conclusion
The Strategy Pyramid
Cracking the jargon
Forecasting market demand
Assessing industry competition
2 Creating competitive advantage
Tracking your competitive position
Targeting the strategic gap
Bridging the gap: business strategy
Bridging the gap: corporate strategy
3 Managing risk
Assessing the balance of risk and opportunity
Containing risk
Conclusion
The Strategy Pyramid
Cracking the jargon
