The Graphic Design Reference & Specification Book
Everything Graphic Designers Need to Know Every Day
Published on 1. September 2013
320 pages
978-1-61058-788-4 (ISBN)
Description
The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer-amateur of professional.
Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:
How much space to leave in the gutter when designing barrel folds
How to layout a template for a box, and the ratios of each part
Metric conversion charts
Copyright and trademark standards
Proofreaders' symbols
Image file formats
Standard camera formats and sizes
Finding the best scanning resolution
Type basics and terminology
Guide to printing processes
Paper usage guide
Standard binding types
Process color finder
Proofing methods
Standard envelope sizes in the USA, Europe, Canada and Asia
And much more.
Take thisreference everywhere you go for details on all the things you can never find but need to know when designing.
The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:
How much space to leave in the gutter when designing barrel folds
How to layout a template for a box, and the ratios of each part
Metric conversion charts
Copyright and trademark standards
Proofreaders' symbols
Image file formats
Standard camera formats and sizes
Finding the best scanning resolution
Type basics and terminology
Guide to printing processes
Paper usage guide
Standard binding types
Process color finder
Proofing methods
Standard envelope sizes in the USA, Europe, Canada and Asia
And much more.
Take thisreference everywhere you go for details on all the things you can never find but need to know when designing.
The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
ISBN-13
978-1-61058-788-4 (9781610587884)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Poppy Evans | Aaris Sherin | Irina Lee
The Graphic Design Reference & Specification Book
Everything Graphic Designers Need to Know Every Day
Book
09/2013
Rockport Publishers
€33.00
Available immediately
Persons
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills, Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Irina Lee is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Irina Lee is a graphic designer, professor, and writer based in New York City. Her professional experience includes film and video production, interactive media, print, packaging, user interface design and editorial design projects for corporate and non-profit clients. She teaches at the School of Visual Arts and the State University of New York at Farmingdale College, School of Art + Graphic Design.
Content
- Cover
- Title
- CONTENTS
- INTRODUCTION
- CHAPTER 1: MEASUREMENT CONVERSION CHARTS
- Millimeters, Points, and Picas to Inches
- Inch Decimals to Inch Fractions
- Conversion Formulas
- Metric to Imperial Equivalents
- CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS
- Copyright
- Public Domain
- Transferring Rights
- Creative Commons Licensing
- Tradmarks and Service Marks
- Legal Resources
- CHAPTER 3: PROOFREADING AND COPYWRITING
- Proofreaders' Symbols
- Footnotes
- Abbreviation Guide
- Hyphenation Guide
- Prime Marks and Quotation Marks Guide
- CHAPTER 4: IMAGING AND COLOR
- Image File Formatss
- Halftone Screens
- Tint Values for Halftone Screens
- Duotones
- Finding the Best Scanning Resolution
- Scaling an Image
- Standard Digital Image Sizes for Web
- Standard Ad Unit Guidelines
- CHAPTER 5: TYPE
- Type Basics and Terminology
- Categorizing Typefaces
- Serif and Sans Serif
- Measuring Type
- Type Guide
- Ways to Identify Typefaces
- Text Typefaces
- CHAPTER 6: NEW GRID DESIGN BASICS
- Types of Grids
- Anatomy of a Grid
- Working with Grids
- Typographic Unit Grids
- Composite Grids
- Modular Grids
- Hierarchical Grids
- CHAPTER 7: PAPER
- North American Sheet Sizes
- International, or ISO, Sheet Sizes
- Basis Weight Equivalents
- Grammage
- Caliper, Bulk, and PPI
- Basis Weight/Caliper Equivalents
- Finishes
- Grain
- Paper Estimator
- Paper Usage Guide
- CHAPTER 8: BINDINGS AND FOLDS
- Standard Binding Types
- Which Binding Method Works Best?
- Common Fold Styles
- Fold Basics
- Tolerances for Gatefolds, Barrel, or Roll Folds
- CHAPTER 9: ENVELOPES AND FOLDERS
- Envelope Construction
- Standard Envelope Styles and Sizes
- Window Size and Position
- International Envelope Sizes
- Printing Considerations for Envelopes
- Pocket Folder Styles
- Printing Considerations for Pocket Folders
- CHAPTER 10: PACKAGING STYLES
- Tray-Style Cartons
- Basic Tube-Style Cartons
- Basic Closure Types
- Folders, Sleeves, and Other Types of Folding Cartons
- Set-up Boxes
- Common Styles of Stock Plastic Containers
- Paper Bags
- Plastic Bags
- CHAPTER 11: POSTAL STANDARDS
- General USPS Mail Classifications and Requirements
- Postcard Paper Stock Requirements
- Thickness Requirements for Flat Mail
- Rate Classifications and Delivery Time for Domestic Mail
- Package Standards for Mailing
- Extra USPS Services
- Mail Piece Design Expertise
- Postal Websites
- CHAPTER 12: BAR CODE STANDARDS
- General Standards for UPC Bar Codes
- Guide to Color-Correct Bar Coding
- Reflectance Values of Four-Color Combinations on Uncoated Stock
- QR Codes
- Generating and Reading QR Codes
- QR Content
- CHAPTER 13: PRINTING AND FINISHING
- General Guide to Printing Processes
- Trapping Tolerances
- Types of Offset Lithography
- Cutting and Trimming
- Finishing Techniques
- Offset Inks
- Varnishes and Protective Liquid Coatings
- Glossy versus Matte Finishes
- Proofing Methods
- CHAPTER 14: NEW GREENING GRAPHIC DESIGN
- The Shift Toward Sustainable Practice
- Sustainable Materials and Production for Print Design
- Sustainable Vocabulary
- Fiber Sourcing and Paper Production
- Chain of Custody
- Certifications
- Paper Production
- Recycled Paper
- Paper from Mixed Sources
- Tree-Free Paper
- Printing
- Guide to Environmentally Friendly Papers
- CHAPTER 15: NEW USER EXPERIENCE AND INTERFACE DESIGN
- User Experience (UX) Design
- User Interface Design
- CHAPTER 16: NEW STANDARD FORMS AND CONTRACTS
- Creative Briefs Are Strategic Tools
- What's Included in a Design Criteria
- GLOSSARY
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- RESOURCES AND RECOMMENDED READING
- PROCESS COLOR FINDER
- INDEX
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- ABOUT THE AUTHORS
