
Behavioral Pricing
Description
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More details
Content
- Cover
- Contents
- Guest editorial
- Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research
- An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector
- The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings
- Will you care when you pay more? The negative side of targeted promotions
- Bundles = discount? Revisiting complex theories of bundle effects
- The effects of digit-direction on eye movement bias and price-rounding behavior
System requirements
File format: PDF
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