Gramsci and Media Literacy
Critically Thinking about TV and the Movies
1st Edition
Published on 11. May 2021
148 pages
978-1-9787-7868-9 (ISBN)
Description
Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci's theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today's mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
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Other editions
Additional editions
Erika Engstrom | Ralph Beliveau
Gramsci and Media Literacy
Critically Thinking about TV and the Movies
Book
02/2023
Lexington Books
€44.00
Shipment within 3-4 weeks
Persons
Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky.
Ralph Beliveau is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women's and Gender Studies at the University of Oklahoma.
Ralph Beliveau is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women's and Gender Studies at the University of Oklahoma.
Content
Chapter 1: Introduction
Chapter 2: A Gramscian Approach to Media Literacy
Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony
Chapter 4: Hegemonic Masculinity in the Mass Media
Chapter 5: The Gendered Endgame: Marvel's New Man
Chapter 6: Conclusion
Bibliography
Index
About the Authors
Chapter 2: A Gramscian Approach to Media Literacy
Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony
Chapter 4: Hegemonic Masculinity in the Mass Media
Chapter 5: The Gendered Endgame: Marvel's New Man
Chapter 6: Conclusion
Bibliography
Index
About the Authors
