Sharkonomics
How to attack market leaders
1st Edition
Published on 1. April 2012
177 pages
978-981-4382-77-9 (ISBN)
Description
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Additional editions
Book
03/2012
Marshall Cavendish International (Asia) Pte Ltd
€33.61
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06/2009
Marshall Cavendish
€29.89
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Content
- Intro
- CONTENTS
- FOREWORD
- PREFACE
- INTRODUCTION
- PART ONE
- 01 Start planning long before your attack
- 02 Don't get stuck in history
- 03 Spread panic
- 04 Do market research the shark way
- 05 Find blind spots to bite
- 06 Strike unpredictably
- 07 Timing is key to successful attacks
- 08 Move or die
- 09 Kill with style
- 10 Write a Sharkonomics "attack list"
- PART TWO
- Introduction: Defence
- 01 Develop your defence strategies years before you get attacked
- 02 Never stand still
- 03 Let others spread the buzz
- 04 Don't panic when under shark attack
- 05 Find out where your blind spots are
- 06 When entering a new market,don't send out press releases too early
- 07 Sharks will not attack you if there is an easiertarget around
- 08 Don't act like a victim
- 09 Attack is good defence
- 10 Develop better escape tactics than the hunter
- Acknowledgments
- Recommended reading
- Notes
- About the author
