Engaging in our future through the transformational nature of services
Emerald Group Publishing Limited
Published on 3. September 2015
132 pages
978-1-78560-679-3 (ISBN)
Description
This eBook was kindly offered by the current Editors of the Journal of Service Theory and Practice as part of an on-going initiative to maintain a strong link with the community of the Australian and New Zealand Marketing Academy (ANZMAC). Service-related chapters were invited for this eBook from the submissions at the Conference of the Australian and New Zealand Marketing Academy (ANZMAC) held at the University of Auckland Business School in 2013. Although the chapters in this eBook represent only a small fraction of the presentations at ANZMAC, the six excellent chapters included in this eBook highlight key areas that accentuate the current trends in service research.
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Content
- Cover
- Editorial advisory and review boards
- Guest editorial
- Achieving growth-quality of work life ambidexterity in small firms
- Stigmatized service workers in crisis: mitigating the effects of negative media
- Determining value in a complex service setting
- Factors influencing back pain treatment behaviour change
- Feeling nickeled and dimed -consequences of drip pricing
- The impact of word of mouthon service purchase decisions
