The Problem with Plastic
Description
Well-Connected Author: Judith Enck is a recognized leader in the environmental movement. She has written high-impact op-eds in The New York Times, Chicago Tribune, among others, and has been quoted as an expert in countless articles about plastics and recycling.
Timely Relevance: Plastics and microplastics' threats to human health are top news, keeping this book especially topical.
Media Machine: Beyond Plastics is a key voice in environmental advocacy and has been cited in numerous prestigious outlets, including The New York Times, The Washington Post, GQ Magazine, ProPublica, The Guardian, NPR, Mother Jones, and more, with a robust social media presence.
Promotion: Print and egalley distribution to trade and consumer media; national radio and podcast campaign; in-person author events, social media campaign, print and digital advertising.
Successful Category: TNP environmental justice books include Waste (>13K sold across editions), Foodopoly, (15K), and The End of Ice (18K).
Blurbs: Expected from an all-star cast including Mark Ruffalo, Jane Fonda, Bill McKibben, Senator Jeff Merkley, Cynthia Nixon, Natalie Merchant.
More details
Persons
Judith Enck is the founder and president of Beyond Plastics, whose goal is eliminating plastic pollution everywhere. In 2009, she was appointed by President Obama to serve as regional administrator at the U.S. Environmental Protection Agency and served as deputy secretary for the environment in the New York Governor's Office. She is currently a professor at Bennington College, where she teaches classes on plastic pollution. She lives in upstate New York.
Adam Mahoney is a climate and environmental reporter who has reported from more than a dozen U.S. states and Palestine, Mexico, Uganda, and Vietnam for newspapers and magazines including The New York Times and The Guardian. The co-author (with Judith Enck and Beyond Plastics) of The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It's Too Late (The New Press), he lives in New Orleans, Louisiana.
The co-author (with Judith Enck and Adam Mahoney) of The Problem with Plastic: How We Can Save Ourselves and Our Planet Before It's Too Late (The New Press), Beyond Plastics is a nationwide project based at Bennington College that uses education, advocacy, and grassroots organizing to reduce the production and use of plastic. Visit www.beyondplastics.org