
Perfume
Description
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Perfume is a cutthroat, secretive multibillion-dollar industry, and Ellena provides an insider's tour, guiding us from initial inspiration through the mixing of essences and synthetic elements, to the deluxe packaging and marketing in elegant boutiques worldwide, and even the increasingly complicated safety standards that are set in motion for each bottle of perfume that is manufactured. He explains how the sense of smell works, using a palette of fragrant materials, and how he personally chooses and composes a perfume. He also reveals his unique way of creating a fragrance by playing with our olfactory memories in order to make the perfume seductive and desired by men and women the world over. Perfume illuminates the world of scent and manufactured desire by a perfumer who has had clients the likes of Cartier, Van Cleef & Arpels, Bulgari, and Hermés.
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Content
- Cover
- Title
- Dedication
- Copyright
- CONTENTS
- Introduction
- Chapter I: Birth of Modern Perfumery
- Chapter II: The Nose and Odor
- I. The Sense of Smell
- II. The Olfactory System
- III. Odor
- Chapter III: Materials and Substances
- I. Materials of Natural Origin
- II. Techniques for Obtaining Materials
- III. Synthetic Materials
- IV. Analysis Techniques
- V. Substances
- VI. Formulation Methods
- Chapter IV: Learning the Trade
- I. Odor Classifications
- II. Memorizing the Collection
- III. Type of Olfactory Field
- Chapter V: The Trade
- I. From Know-how to Science
- II. Finding a Pretext
- III. Olfactory Illusions
- IV. Writing Down a Perfume
- V. A Curious Mind
- VI. A Creative Mind
- VII. Perseverance, Certainty, Doubt
- VIII. Rejecting Convention
- IX. Pleasure
- Chapter VI: Perfume
- I. On Certain Perfumes
- II. The Classification of Perfumes
- III. Perfume Criticism
- Chapter VII: Time
- I. Time and Perfumes
- II. The Time to Create
- III. Time to Sense
- IV. Time to Buy
- V. Time at Hermès
- Chapter VIII: Marketing
- I. The Marketing of Demand
- II. Niche Marketing
- III. The Marketing of Tomorrow
- IV. To the Marketing People
- Chapter IX: Bringing the Product to the Market
- I. The Manufacture of Perfume Concentrate
- II. Perfume Manufacture and Production
- III. Safety Regulations
- IV. The Products
- V. Concentrations
- Chapter X: The Players on the World Market
- I. The Fragrance Industry
- II. The Industry in Grasse
- III. The Perfumery and Cosmetics Industry
- IV. Distribution
- Chapter XI: Protection of Perfumes
- I. Protecting Names, Containers, and Packaging
- II. Protection of Fragrances
- Perfumes and Their Creators
- Glossary
- Suggested Reading
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Copy protection: Adobe-DRM (Digital Rights Management)
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