Global Challenges of Digital Transformation of Markets

Name: Global Challenges of Digital Transformation of Markets
Brand: Nova Science Publishers Inc
Price: 384.99 EUR
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de la Poza Elena(Editor)

Nova Science Publishers Inc

Published on 7. July 2021

626 pages

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978-1-5361-9864-5 (ISBN)

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Content

Intro
Contents
Preface
Chapter 1
Assessment of Stability
of Network Logistics Business
Abstract
1. Introduction
2. Problem Statement
3. Main Formalisms
4. General Mathematical Model
5. Study of Solution Stability
Conclusion
References
Chapter 2
Algorithm for Supporting Multimodal Logistics in Conditions of Market Uncertainty
Abstract
1. Introduction
2. Problem Statement
3. Main Mathematical Formalisms
4. Algorithm
5. Results
6. Calculation
Conclusion
References
Chapter 3
Stochastic Algorithms for Managing the Flows of Material Resources of a Logistics Hub
Abstract
1. Introduction
2. Objectives
3. Developing a Mathematical Description
4. Forming a General Model
5. Example of DC Calculation
Conclusion
References
Chapter 4
Digital Transformation SCM in View of Covid-19 from Thailand SMEs Perspective
Abstract
1. Introduction
2. Materials and Methods
2.1. Driving Factors Expediting Digital Transformation
Globalization
Fourth Industrial Revolution
Internet of Things (IoT)
Effects of Generation Z on the Market
Blockchain
Cloud Computing
Increase Use of Smartphones
3D Printers
Chatbots
Big Data
Augmented Reality (AR)
Developing a Circular Economy
Nanotechnology (N)
Digital Supply Chain (DSC)
Robotics
Advanced Manufacturing Technologies
2.2. Digital Transformation in Thailand
2.3. Tactical Stage of Transformation
2.4. Digital Transformation of SMEs in Thailand
Data-Based Transformation
Adoption of a Learning Culture
Roadmap Development
Creation of Awareness
Collaboration
Support
3. Results
4. Discussion
Conclusion
References
Chapter 5
Digital Conversion of Life Cycle Processes Transportation and Logistics Systems
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 6
Business Process Transformation in Air Cargo Logistics
Abstract
1. Introduction
1.1. Air Cargo Business Processes
1.2. Related Work
2. Materials and Methods
2.1. Changes in the Process
2.2. Camera-Based Barcode Scanning
2.3. Cloud Platform
2.4. Autonomous Truck
3. Results
3.1. Test Scenarios
3.2. Results of the Camera-Based Barcode Scanning
4. Discussion
Conclusion
Acknowledgments
References
Chapter 7
Structuring Indicators in Assessing the Effectiveness of Digital Transformation of Logistics
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 8
Digital Transformation Challenges in Supply Chain Management: A Case Study of Alpine Biomedical
Abstract
1. Introduction
1.1. Biomedical Diagnostic Industry
1.2. Innovation at Alpine Biomedicals
2. Materials and Methods
2.1. Business Process: Supply Chain Management
2.2. Digital Transformation of Supply Chain Management
2.3. Goals of Digital Transformation of SCM
2.4. The Procedural framework
3. Results
3.1. Impact of Digitized SCM at Alpine Biomedicals
4. Discussion
Conclusion
Acknowledgment
Appendix
Appendix 1. Products Manufactured at Alpine Biomedicals
Appendix 2. Certificate of Compliance
Appendix 3. Facility Overview
Appendix 4. Approval form NIV & CDSCO
References
Chapter 9
Logistics Concept of Knowledge Transfer
Abstract
1. Introduction
2. Literature Review
3. Problem Statement
4. Methodology
Conclusion
References
Chapter 10
Smart Supply Chains' Development within the Ecosystems of Digital Transport Corridors
Abstract
1. Introduction
2. Literature Review
3. Materials and Methods
4. Results of the Study
5. Discussion
Conclusion
References
Chapter 11
Online Food Trade in Non-Capital Regions
Abstract
1. Introduction
2. Materials and Methods
2.1. Criteria Selection and Region Grouping
2.2. Grouping of Online Trading Enterprises by the Volume of Functions Performed
2.2.1. Intermediary Companies (First and Second Groups)
2.2.2. Other Companies (Third, Fourth, and Fifth Groups)
3. Results
3.1. First Quadrant
3.2. Second Quadrant
3.3. Third Quadrant
3.4. Fourth Quadrant
4. Discussion
Conclusion
References
Chapter 12
Identification of Sector Leaders: Analysis of Agricultural Companies Using Kohonen Networks
Abstract
1. Introduction
2. Materials and Methods
3. Results
3.1. Analysis of Average Values
3.2. Analysis of Absolute Indicators
4. Discussion
Conclusion
References
Chapter 13
Tools Making Optimal Management Decisions to Ensure Economic Stability of Economic Entities
Abstract
1. Introduction
2. Materials and Methods
3. Results
Discussion
Conclusion
References
Chapter 14
Technological Transformation of the Macroregion Economy as a Result of Digitalization
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
4.1. The State of Fixed Assets and Investments in Fixed Assets in the Studied Macroregion
4.2. General Characteristics and Specific Features of the Macroregion Technological Structure
4.3. Digitalization as a Way of a Macroregion Economy Technologizing
Conclusion
Acknowledgment
References
Chapter 15
Digital Business Model Transformation in Order to Improve the Efficiency of the Company's Management Process
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Example of Digital Business Model Transformation
Conclusion
References
Chapter 16
Substantiation of Factors for Assessing the Historical and Cultural Value of the Territories of Settlements Using Digital Technologies
Abstract
1. Introduction
2. Materials and Methods
2.1. The Concept of the Methodology for Assessing the Historical and Cultural Value of the Territory
2.2. Selection and Justification of a Preliminary Set of Assessment Factors
3. Results
3.1. Checking the Estimated Factors for Multicollinearity and Justifying Their Final List
4. Discussion
Conclusion
References
Chapter 17
Digital Transformation and New Era of Technological Innovations of Global Hospitality Service Markets
Abstract
1. Introduction
2. Materials and Methods
2.1. Sample and Procedure
3. Results
4. Discussion
Conclusion
Managerial Implications
References
Chapter 18
Digital Image of a Dynamic Sales Funnel
Abstract
1. Introduction
2. Main Characteristics of the Sales Funnel
3. Statement of the Problem
4. Mathematical Model
5. Economic and Mathematical Modeling
6. Calculation
Conclusion
References
Chapter 19
Predictive Methodology for Assessing Periodic Market Fluctuations
Abstract
1. Introduction
2. Materials and Methods
3. Main Formalisms of the Mathematical Model
4. Initial Data of the Model
5. Accounting for Market Uncertainty
6. Mathematical Model
Conclusion
References
Chapter 20
Digital Transformation of Trade: Opportunities for the Development of Online Stores
Abstract
1. Introduction
2. Materials and Methods
2.1. Research Theory and Methodology
2.2. Theoretical Foundations
3. Results
4. Discussion
Conclusion
References
Chapter 21
The Digital Communications Strategy Development as a Factor of the Brand Identity Promotion
Abstract
1. Introduction
2. Materials and Methods
2.1. Literature Review
2.2. Theoretical Fundamentals
2.3. The Methodology of the Research
3. Results
3.1. Brand Identity
3.2. Integrated Marketing Communications in the Modern Digitalized Environment
3.2.1. Digital Marketing Communications Strategy
4. Discussion
Conclusion
References
Chapter 22
Digital Transformation of the Russian Venture Ecosystem under the Impact of the COVID-19
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 23
The Efficiency of Service Sector Organizations on the Basis of Customer Satisfaction
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 24
The Study of the Dynamic Series of Economic Indicators of Enterprises in the Hotel Sector
Abstract
1. Introduction
2. Materials and Methods
2.1. Activity of Collective Placements
3. Results
3.1. Operational Indicators of Activity of Hotels
4. Discussion
4.1. The Interpretation of the Results of the Calculation
4.1.1. The Hotel Barnaul
4.1.2. The Hotel Novorossiysk
4.1.3. The Hotel Tomsk
Conclusion
References
Chapter 25
Impact of Digitalization on the Image and Overall Number of Visitors of Shopping Centers
Abstract
1. Introduction
2. Materials and Methods
3. Results
Discussion
Conclusion
References
Chapter 26
Implementation of Integrated Digital Solutions in the Passenger Car Market
Abstract
1. Introduction
2. Materials and Methods
3. Results
3.1. Selection of Alternatives and Criteria for Evaluation
3.2. Development of a Nomenclature of Quality and Safety Indicators
3.3. Selection of Quality and Safety Indicators for Car Pneumatic Tires
3.4. Determining the Weighting Factors for the Quality and Safety of Car Pneumatic Tires
3.5. Qualimetric Evaluation of Pneumatic Car Tires
4. Discussion
Conclusion
References
Chapter 27
Determining Ways to Improve the Company's Business Processes Based on the Assessment of the Probability of Bankruptcy in the Digital Economy
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
Acknowledgments
References
Chapter 28
Influence of Digital Economy on
the Transformation of Banking for Business
Abstract
1. Introduction
2. Materials and Methods
3. Results
3.1. Level of Availability of Russian Banking Services
3.2. Asymmetry of the Russian Banking Sector
3.3. Digitalization Trends of Business and Banking Sector Interaction
3.3.1. Trend 1
3.3.2. Trend 2
3.3.3. Trend 3
3.3.4. Trend 4
3.3.5. Trend 5
3.3.6. Trend 6
3.3.7. Trend 7
4. Discussion
Conclusion
References
Chapter 29
Post-COVID Marketing 2019: Launching
a New Cycle of Digital Development
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 30
RFID System as a Modern Trend in the Field of Digitalization of Russian Retail
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 31
Post-Purchase Dissonance in Online and Offline Consumer Behavior in Handmade Industry
Abstract
1. Introduction
1.1. Post-purchase Dissonance: Factors and Effects
1.2. Post-purchase Dissonance and Impulse Purchases
1.3. Post-purchase Dissonance and Online Shopping
1.4. Handmade Industry
2. Materials and Methods
2.1. Questionnaire Development
2.2. Data Collection
3. Results
3.1. Characteristics of the Experience of Online Shopping, Online and Offline Shopping For Handmade Goods
3.2. Characteristics of Dissonance in Online and Offline Purchases of Handmade Goods
3.3. Characterization of Dissonance by the Type of Dissonance: Regret about the Result and Regret about the Decision-Making Process
4. Discussion
Conclusion
Acknowledgments
References
Chapter 32
Digital Trends of the Sharing Economy in the Field of Tool Rental
Abstract
1. Introduction
1.1. Sharing Economy
1.2. Digitalization
1.3. Tool Rental
1.4. Search Query Statistics
2. Materials and Methods
3. Results
4. Discussion
Conclusion
Acknowledgments
References
Chapter 33
Regression Impact Analysis in Digital Payment Systems
Abstract
1. Introduction
1.1. Research Problem Coverage
1.2. Worldwide Statistic
1.3. Digital Payment Transformation
2. Materials and Methods
2.1. System Description
2.2. Version Control
2.3. Functional Area
2.4. Codebase Annotation
2.5. Use Case Description
2.6. Dependency Model
3. Results
4. Discussion
Conclusion
References
Chapter 34
Diagnostics and Forecasting of Business Processes in the Service Sector as a Tool for Strategic Planning and Development of the Consumer Market in the Economy of the Region
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
References
Chapter 35
Influence of the Evolution of Institutions in the Digital Retail Environment on the Transformation of Consumer Behavior
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
Acknowledgment
References
Chapter 36
Model Tools for Managing Regional Business Processes in the Era of Digitalization
Abstract
1. Introduction
2. Materials and Methods
2.1. Regression Models
2.2. Autoregressive Models
2.3. Simulation Models
3. Results
4. Discussion
Conclusion
Acknowledgments
References
Chapter 37
Development of Methodology for Assessing Effectiveness of Online Store Promotion Tools
Abstract
1. Introduction
2. Literature Review
2.1. SEO-Promotion
2.2. Contextual Advertising
2.3. Media and Banner Advertising
2.4. S??
2.5. Content Marketing
3. Materials and Methods
4. Results
5. Discussion
Conclusion
Acknowledgments
References
Chapter 38
The Impact of Marketing Incentives on Online and Offline Impulse Buying Behavior in Handmade Industry
Abstract
1. Introduction
1.1. Impulse Buying Behavior
1.2. Online Impulse Buying Behavior
1.3. Handmade Industry
2. Materials and Methods
2.1. Questionnaire Development
2.2. Data Collection
3. Results
3.1. Impact of Marketing Incentives on Impulse Purchases of Handmade Goods in Offline Environment
3.2. Impact of Marketing Incentives on Impulse Purchases of Handmade Goods in the Online Environment
3.3. Comparison of the Impact of Marketing Incentives on Impulse Purchases of Handmade Goods in Offline and Online Environments
4. Discussion
Conclusion
Acknowledgments
References
Chapter 39
Trends and Factors of Higher Education Development in Digital Economy
Abstract
1. Introduction
2. Materials and Methods
3. Results
4. Discussion
Conclusion
Acknowledgment
References
Chapter 40
Assessment of Investments in Human Resources
Abstract
1. Introduction
2. Materials and Methods
2.1. Research Methods and Materials
2.2. Typification of Investments in Human Capital
3. Results
3.1. Method and Formula for Calculating Investment in Human Resources
3.2. Approbation of the Effectiveness of Investments in Human Capital Using Data of LLC "Alternativa
4. Discussion
Conclusion
Acknowledgments
References
Chapter 41
Computer Vision, AI and ML in HR
and Event Management
Abstract
1. Introduction
2. Materials and Methods
2.1. Technologies Used
2.2. Methodologies Used
2.3. Metrics
3. Results
3.1. Automation of HR Analysis
3.2. Automation of Event-Analysis
3.3. Technology Application
4. Discussion
Conclusion
Acknowledgments
References
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Global Challenges of Digital Transformation of Markets

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