Small Change
Why Business Won't Save the World
1st Edition
Published on 11. January 2010
97 pages
978-1-60509-379-6 (ISBN)
Description
A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that? Almost everything, argues former Ford Foundation director Michael Edwards. In this hard-hitting, controversial expose, he marshals a wealth of evidence to reveal that in reality, a market approach hurts more than it helps. Real change will come when business acts more like civil society, not the other way around.
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Book
01/2010
Berrett-Koehler
€39.80
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Content
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface
- CHAPTER ONE Irrational Exuberance
- CHAPTER TWO The Good, the Bad, and the Ugly
- CHAPTER THREE Missing Evidence
- CHAPTER FOUR The High Cost of Mission Drift
- CHAPTER FIVE The Difference That Makes the Difference
- Acknowledgments
- Notes
- Index
- About the Author
