Advertising as Communication
Published on 7. March 2008
248 pages
978-1-134-97234-0 (ISBN)
Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Reviews / Votes
`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational TelevisionMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
8,63 MB
ISBN-13
978-1-134-97234-0 (9781134972340)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gillian Dyer
Advertising as Communication
Book
11/2015
1st Edition
Routledge
€215.41
Shipment within 10-20 days
Gillian Dyer
Advertising as Communication
Book
11/1982
1st Edition
Routledge
€59.90
Shipment within 15-20 days
Content
Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising
