Resonate
Present Visual Stories that Transform Audiences
Published on 10. December 2010
272 pages
978-1-118-01487-5 (ISBN)
Description
Reveals the underlying story form of all great presentationsthat will not only create impact, but will move people toaction
Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction.
Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connectionwith your audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact.
* Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth
* Focuses on content development methodologies that are not onlyfundamental but will move people to action
* Upends the usual paradigm by making the audience the hero andthe presenter the mentor
* Shows how to use story techniques of conflict andresolution
Presentations don't have to be boring ordeals. You can make themfun, exciting, and full of meaning. Leave your audiences energizedand ready to take action with Resonate.
Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to transformativeaction.
Just as the author's first book helped presenters become visualcommunicators, Resonate helps you make a strong connectionwith your audience and lead them to purposeful action. The author'sapproach is simple: building a presentation today is a bit likewriting a documentary. Using this approach, you'll convey yourcontent with passion, persuasion, and impact.
* Author has a proven track record, including having created theslides in Al Gore's Oscar-winning An Inconvenient Truth
* Focuses on content development methodologies that are not onlyfundamental but will move people to action
* Upends the usual paradigm by making the audience the hero andthe presenter the mentor
* Shows how to use story techniques of conflict andresolution
Presentations don't have to be boring ordeals. You can make themfun, exciting, and full of meaning. Leave your audiences energizedand ready to take action with Resonate.
More details
Edition
1. Auflage
Language
English
Place of publication
Newark
United States
Publishing group
John Wiley & Sons
Product notice
Reflowable
Illustrations
Charts: 15 B&W, 0 Color; Photos: 40 B&W, 0 Color; Screen captures: 20 B&W, 0 Color
File size
28,03 MB
ISBN-13
978-1-118-01487-5 (9781118014875)
Schweitzer Classification
Other editions
Additional editions
Book
10/2010
Wiley
€30.00
Available immediately
Person
Since 1988, Nancy Duarte's award-winning firm has createdover a quarter of a million presentations that have shaped theperception of the world's leading brands and thought leaders.Duarte Design is one of the largest design firms and woman-ownedbusinesses in Silicon Valley, and its clients include: Adobe,Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP,Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, andTwitter.
Content
Foreword (Dan Post).
Introduction.
1 Why Resonate?
Persuasion Is Powerful.
Resonance Causes Change.
Change Is Healthy.
Presentations Are Boring.
The Bland Leading the Bland.
People Are Interesting.
Facts Alone Fall Short.
Stories Convey Meaning.
You Are Not the Hero.
The Audience Is the Hero.
Resonance Rule #1.
2 Lessons from Myths and Movies.
Incorporate Story.
Drama Is Everything.
Story Templates Create Structure.
The Hero's Journey Structure.
Crossing the Threshold.
The Contour of Communication.
The Beginning and Call to Adventure.
The Middle: Contrast.
Call to Action.
The End.
What Is a Sparkline?
Case Study: Benjamin Zander.
Zander's Sparkline.
Resonance Rule #2.
3 Get To Know the Hero.
How Do You Resonate with These Folks?
Segment the Audience.
Case Study: Ronald Reagan.
Meet the Hero.
Meet the Mentor.
Create Common Ground.
Communicate from the Overlap.
Resonance Rule #3.
4 Define the Journey.
Preparing for the Audience's Journey.
The Big Idea.
Plan the Audience's Journey.
Tools for Mapping a Journey.
Acknowledge the Risk.
Address Resistance.
Make the Reward Worth It.
Case Study: General Electric.
Resonance Rule #4.
5 Create Meaningful Content.
Everything and the Kitchen Sink.
More Than Just Facts.
Don't Be So Cerebral.
Contrast Creates Contour.
Transform Ideas Into Meaning.
Recall Stories.
Turn Information Into Stories.
Case Study: Cisco Systems.
Move from Data to Meaning.
Murder Your Darlings.
From Ideas to Messages.
Resonance Rule #5.
6 Structure Reveals Insights.
Establish Structure.
Make Sense.
Case Study: Richard Feynman.
Feynman's Sparkline.
Order Messages for Impact.
Create Emotional Contrast.
Contrast the Delivery.
Putting Your Story on the Silver Screen.
Process Recap.
Resonance Rule #6.
7 Deliver Something they'll Always Remember.
Create a S.T.A.R. Moment.
Case Study: Michael Pollan.
Repeatable Sound Bites.
Evocative Visuals.
Case Study: Pastor John Ortberg.
Ortberg's Sparkline.
Case Study: Rauch Foundation.
Case Study: Steve Jobs.
Jobs's Sparkline.
Resonance Rule #7.
8 There's Always Room to Improve.
Amplify the Signal, Minimize the Noise.
Give a Positive First Impression.
Hop Down from Your Tower.
Value Brevity.
Wean Yourself from the Slides.
Balance Emotion.
Host a Screening with Honest Critics.
Case Study: Markus Covert, PhD.
Case Study: Leonard Bernstein.
Resonance Rule #8.
9 Change Your World.
Changing the World Is Hard.
Use Presentations to Help Change the World.
Don't Use Presentations for Evil.
Enron's Presentations During Implosion.
Gain Competitive Advantage.
Case Study: Martin Luther King Jr.
King's Sparkline.
Case Study: Martha Graham.
Be Transparent So People See Your Idea.
You Can Transform Your World.
10 Inspiration Is Everywhere.
Case Study: Wolfgang Amadeus Mozart.
Sonata Sparkline.
Case Study: Alfred Hitchcock.
Case Study: E. E. Cummings.
Resonance Rule #9.
References.
Picture Credits.
Index.
Special Thanks.
Introduction.
1 Why Resonate?
Persuasion Is Powerful.
Resonance Causes Change.
Change Is Healthy.
Presentations Are Boring.
The Bland Leading the Bland.
People Are Interesting.
Facts Alone Fall Short.
Stories Convey Meaning.
You Are Not the Hero.
The Audience Is the Hero.
Resonance Rule #1.
2 Lessons from Myths and Movies.
Incorporate Story.
Drama Is Everything.
Story Templates Create Structure.
The Hero's Journey Structure.
Crossing the Threshold.
The Contour of Communication.
The Beginning and Call to Adventure.
The Middle: Contrast.
Call to Action.
The End.
What Is a Sparkline?
Case Study: Benjamin Zander.
Zander's Sparkline.
Resonance Rule #2.
3 Get To Know the Hero.
How Do You Resonate with These Folks?
Segment the Audience.
Case Study: Ronald Reagan.
Meet the Hero.
Meet the Mentor.
Create Common Ground.
Communicate from the Overlap.
Resonance Rule #3.
4 Define the Journey.
Preparing for the Audience's Journey.
The Big Idea.
Plan the Audience's Journey.
Tools for Mapping a Journey.
Acknowledge the Risk.
Address Resistance.
Make the Reward Worth It.
Case Study: General Electric.
Resonance Rule #4.
5 Create Meaningful Content.
Everything and the Kitchen Sink.
More Than Just Facts.
Don't Be So Cerebral.
Contrast Creates Contour.
Transform Ideas Into Meaning.
Recall Stories.
Turn Information Into Stories.
Case Study: Cisco Systems.
Move from Data to Meaning.
Murder Your Darlings.
From Ideas to Messages.
Resonance Rule #5.
6 Structure Reveals Insights.
Establish Structure.
Make Sense.
Case Study: Richard Feynman.
Feynman's Sparkline.
Order Messages for Impact.
Create Emotional Contrast.
Contrast the Delivery.
Putting Your Story on the Silver Screen.
Process Recap.
Resonance Rule #6.
7 Deliver Something they'll Always Remember.
Create a S.T.A.R. Moment.
Case Study: Michael Pollan.
Repeatable Sound Bites.
Evocative Visuals.
Case Study: Pastor John Ortberg.
Ortberg's Sparkline.
Case Study: Rauch Foundation.
Case Study: Steve Jobs.
Jobs's Sparkline.
Resonance Rule #7.
8 There's Always Room to Improve.
Amplify the Signal, Minimize the Noise.
Give a Positive First Impression.
Hop Down from Your Tower.
Value Brevity.
Wean Yourself from the Slides.
Balance Emotion.
Host a Screening with Honest Critics.
Case Study: Markus Covert, PhD.
Case Study: Leonard Bernstein.
Resonance Rule #8.
9 Change Your World.
Changing the World Is Hard.
Use Presentations to Help Change the World.
Don't Use Presentations for Evil.
Enron's Presentations During Implosion.
Gain Competitive Advantage.
Case Study: Martin Luther King Jr.
King's Sparkline.
Case Study: Martha Graham.
Be Transparent So People See Your Idea.
You Can Transform Your World.
10 Inspiration Is Everywhere.
Case Study: Wolfgang Amadeus Mozart.
Sonata Sparkline.
Case Study: Alfred Hitchcock.
Case Study: E. E. Cummings.
Resonance Rule #9.
References.
Picture Credits.
Index.
Special Thanks.
