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Description
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Person
Né en 1947, Jean-Marie Dru a commencé sa carrière dans la publicité en 1971. Jean-Marie Dru a été le CEO de TBWA (11.000 collaborateurs, présent dans 77 pays) à partir de janvier 2001 et chairman le 1er janvier 2008. Il a publié Le saut créatif (Lattès, 1984), Disruption (John Wiley and sons, 1996) et La publicité autrement (Gallimard, 2007).
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
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