The Graphic Communication Handbook
1st Edition
Published on 1. March 2013
384 pages
978-1-136-64221-0 (ISBN)
Description
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
introductions that frame relevant debates
case studies, examples and illustrations from a range of campaigns
philosophical and technical explanations of topics and their importance.
Features include:
introductions that frame relevant debates
case studies, examples and illustrations from a range of campaigns
philosophical and technical explanations of topics and their importance.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
40 s/w Photographien bzw. Rasterbilder
40 Halftones, black and white
File size
7,96 MB
ISBN-13
978-1-136-64221-0 (9781136642210)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Simon Downs
The Graphic Communication Handbook
Book
10/2011
1st Edition
Routledge
€68.30
Shipment within 15-20 days
Simon Downs
The Graphic Communication Handbook
Book
10/2011
1st Edition
Routledge
€230.65
Shipment within 15-20 days
Person
Content
Introduction 1. Broad Knowledge 2. Theory 3. Pitching 4. Understanding the Client 5. Researching the Job 6. Preparatory Drawings - Thumbnail Stage 7. Preparatory Drawings - Development Stage 8. Preparatory Drawings - Presentation 8. Presenting to the Client 9. Doing the job 11. Deploying the job - 2D 12. Deploying the job - 3D 13. Deploying the job to the screen (motion graphics) 14. Deploying the job to the screen (interaction graphics) 15. Situating the job 16. Testing the job 17. Getting paid 18. Getting the next job (self and other publicity) Conclusion
