Internet-Based Customer Value Management
Developing Customer Relationships Online
1st Edition
Published on 16. October 2014
IX, 152 pages
978-3-319-09855-5 (ISBN)
Description
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value.This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
More details
Series
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
IX, 152 p. 9 illus., 2 illus. in color.
File size
1,89 MB
ISBN-13
978-3-319-09855-5 (9783319098555)
DOI
10.1007/978-3-319-09855-5
Schweitzer Classification
Other editions
Additional editions
Tymoteusz Doligalski
Internet-Based Customer Value Management
Developing Customer Relationships Online
Book
10/2014
Springer
€53.49
Shipment within 10-15 days
Person
Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 - Global Winner, 2011 - European Winner).
Content
Characteristics of the Concept of Customer Value Management.- Influence of the Internet on Value to Customer.- Conceptual Model of Internet-Based Customer Portfolio Building.- Financial Aspects of Customer Value Management.
