Colour Forecasting
Published on 12. February 2009
192 pages
978-1-4051-4377-6 (ISBN)
Description
The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood.
This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.
Reviews / Votes
This book is for you if you want to know how colour is developed,learn about industrial applications, or to simply unravel the'colour forecasting' process. Just4Textiles Issue 8, Autumn 2005 'In a very logical, systematic presentation, due recognition isgiven to the role of intuition and inspiration' Textiles Magazine2005, 2More details
Other editions
Additional editions
Tracy Diane | Tom Cassidy
Colour Forecasting
Book
05/2005
Wiley-Blackwell
€48.27
Article exhausted; check different version
Persons
Tracy Diane BSc, MA, PhD is a freelance designer, colour consultant and researcher. She has a great deal of experience in textile design particularly knitwear.
Tom Cassidy MSc, MBA, PhD is Professor of Design at the School of Design of the University of Leeds. He has been in textile and fashion education for twenty-five years following nine years in the industry.
Content
Introduction.
Fashion forecasting and the driving forces of fashion(1700-2000).
The views of the forecasters and trend information users.
Colour knowledge.
The colour forecasting process.
The colour forecaster's toolkit.
The development of a colour story.
Predicting the direction for colour forecasting
