Damage Control (Revised & Updated)
The Essential Lessons of Crisis Management
Published on 7. June 2011
256 pages
978-1-935212-25-6 (ISBN)
Description
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes-and debacles-of modern business, politics, and entertainment.
You'll discover:
. Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
. Why Audi never fully recovered from driver accusations of "sudden acceleration”-despite evidence that nothing was wrong with their cars.
. What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't.
This new revised edition includes an additional chapter "Our Permanent Leakocracy" including information about WikiLeaks and what that notorious case means for business.
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Eric Dezenhall | John Weber
Damage Control (Revised & Updated)
The Essential Lessons of Crisis Management
Book
06/2011
Prospecta Press
€36.08
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Content
- Intro
- Acknowledgments
- Authors' Note
- Contents
- Introduction
- 1 The Tylenol Case Isn't the Model for Every Crisis
- 2 Know the Difference Between a Nuisance, a Problem, a Crisis, and a Marketplace Assault
- 3 Blame and Resentment
- 4 Offense Wins, Defense Loses
- 5 Cloak Every Argument in a Principle
- 6 Preach to the Choir
- 7 Damage Control Means More Than Having to Say You're Sorry
- 8 A Crisis Well Managed Is a Tale of Redemption
- 9 When You Can't Make Them Like You, Make Them Stop Attacking You
- 10 Dissuasion
- 11 Do the Media's Job for Them
- 12 When the Judge and Jury Need to Know
- 13 Write Your Own Case History
- 14 Know When to Fold Them
- 15 The Best Case Studies Are the Ones You'll Never Hear About
- 16 In Crisis, Personality Trumps Planning
- 17 Know Whose Side Your Team Is On
- 18 The Crisis in Your Future
- 19 Fighting Back in the Age of YouTube: The Duke Lacrosse Counteroffensive and A Round up of Recent Crises
- 20 Our Permanent Leakocracy
- INDEX
