Creativity at Work
Developing the Right Practices to Make Innovation Happen
Published on 10. October 2002
240 pages
978-0-7879-6653-9 (ISBN)
Description
Although many leaders acknowledge and invest in creativity, weseldom see it hold a credible place in the business developmentprocess. Creativity at Work takes a practical approach tocreativity, showing how to select practices to produce results andadd value. The authors explain how to:
* Understand the creative preferences of organizations,departments, work groups, and individuals
* Identify and compare the different creativity profiles thatdescribe specific purposes, practices, and people
* Produce the desired results by developing the rightpractices
* Blend creativity practices to meet the complex needs thatcharacterize most work situations to develop required creativeabilities in a team and in oneself
Reviews / Votes
"...the well presented ideas are relevant to us all..."(Professional Manager, January 2003)"Jeff DeGraff is among the most creative thinkers on businesstoday. The great benefit of Creativity at Work is that itactually sets out a framework and process for achieving innovationand applying it in real business contexts. This is great news forthe rest of us who have an acute need to foster innovation in ourenterprises." -- Tom Glocer, CEO, Reuters Group "Creativity at Work challenges the assumption thatcreativity is a random act of inspiration. The practices, profilesand tools provide insight for individuals and organizations aliketo chart their own course to a more creative future." -- Mark E. Jones, director, Leadership and WorkforceDevelopment, Pfizer Global Research and Development "Here, at last, is a legible roadmap for the innovation journey.This is the book that can lead managers and executives to the spotmarked, 'You are here,' as well as provide solid tools andpractical advice for moving forward." -- Michael Thompson, chair, Department of OrganizationalLeadership and Strategy, Marriott School, Brigham YoungUniversityMore details
Other editions
Additional editions
Jeff Degraff | Katherine A. Lawrence
Creativity at Work
Developing the Right Practices to Make Innovation Happen
Book
09/2002
Jossey-Bass
€28.00
Shipment within 10-20 days
Persons
Jeff DeGraff is professor of executive education at the Universityof Michigan Business School, where he teaches courses oncreativity, innovation and change leadership, strategy, andorganizational development. A founding partner of the WholonicsLeadership Group, a consulting firm specializing in value creationthrough innovation and change, he has consulted, taught, andlectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. inorganizational behavior at the University of Michigan BusinessSchool. Her research interests include creativity, improvisation,managerial initiative, and learning, inspired by past workexperience in filmmaking and educational technology.
Content
Series Foreword.
Preface.
1. The Creativity Map: Discovering Your Best Practices forCreativity at Work.
2. Assessing Your Creativity Situation: Mapping Where You Are andWhere You Need to Go.
3. Imagine Practices: Breakthrough Creativity Through Jump-Startingand Forecasting.
4. Invest Practices: Profitable Creativity Through Partnering andPortfolios.
5. Improve Practices: Incremental Creativity Through Modular Designand Development and Process Improvement Systems.
6. Incubate Practices: Sustainable Creativity Through TalentScouting and Idea Spaces.
7. Putting It Together: Guiding, Managing, and IntegratingCreativity.
Notes.
Additional Resources and Readings.
The Authors.
Index.
