The Retailing Reader
1st Edition
Published on 24. July 2020
480 pages
978-1-000-10094-5 (ISBN)
Description
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.
Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:
consumers and shoppers
retail branding and marketing
merchandising and buying;
strategy, power and policy
international retailing.
Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.
The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:
consumers and shoppers
retail branding and marketing
merchandising and buying;
strategy, power and policy
international retailing.
Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America.
The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Academic/professional/technical: Undergraduate
ISBN-13
978-1-000-10094-5 (9781000100945)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John Dawson | Anne Findlay | Leigh Sparks
The Retailing Reader
Book
04/2008
1st Edition
Routledge
€326.83
Shipment within 15-20 days
John Dawson | Anne Findlay | Leigh Sparks
The Retailing Reader
Book
04/2008
1st Edition
Routledge
€112.84
Shipment within 15-20 days
Persons
John Dawson holds chairs at the University of Edinburgh and University of Stirling, UK. He is Visiting Professor at ESADE, Barcelona and Distinguished Professor, University of Marketing and Distribution Sciences, Kobe, Japan. He has researched and written on retailing since the 1960s.
Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.
Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.
Anne Findlay is a Research Fellow at the Institute for Retail Studies, University of Stirling, UK. Her main interests include retail planning and food retailing, with ongoing research funded by MRC and the National Retail Planning Forum.
Leigh Sparks is Professor of Retail Studies at the University of Stirling, UK. He has been a Visiting Professor at Florida State University and at the University of Tennessee, USA. He is Co-editor of the leading European retail journal and has published widely on aspects of spatial-structural change in retailing.
Content
Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing
