The Marketing Environment (RLE Marketing)
1st Edition
Published on 15. September 2014
380 pages
978-1-317-64730-0 (ISBN)
Description
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
File size
15,88 MB
ISBN-13
978-1-317-64730-0 (9781317647300)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
John Dawson
The Marketing Environment (RLE Marketing)
Book
11/2015
1st Edition
Routledge
€72.30
Shipment within 10-20 days
John Dawson
The Marketing Environment (RLE Marketing)
Book
08/2014
1st Edition
Routledge
€242.80
Shipment within 10-20 days
Person
Content
1. The Economic Role of Marketing 2. Channels and Power Relationships in Marketing Systems 3. Demand and the Behaviour of Consumers 4. The Organisation of Retail Distribution 5. Conflict and Response in the Wholesale Sector 6. Marketing by Producers 7. Land Use Complexes - Two Examples 8. Government Influences in Marketing 9. Conflict, Response and Marketing Change.
