Pharmaceutical Anti-Counterfeiting

Reviews / Votes

"The book is an excellent resource and I would recommendit to anyone with either an interest in anti-counterfeitingtechnology or pharmaceutical counterfeiting in general." (International Journal of Comparative and AppliedCriminal Justice, 26 April 2012) "Pharmaceutical Anti-Counterfeiting" covers the key concepts andexplains the available options in pharmaceuticalanti-counterfeiting including a mix of policy, strategy, tacticsand practical implementation tips. A must-read for those determinedto do something about counterfeit pharmaceutical and healthcareproducts, and will prove useful to brand protection professionalsin other industries." (Chemanager, 24 January 2012) "For those determined to take an action against counterfeitpharmaceutical and healthcare products, will find the book useful."(The Holography Times, 1 December 2011) "Using accessible and interesting language, Mark Davison talksthe reader right the way through the issue of drug counterfeiting -its origins and context within healthcare , the risks presented tocompanies and consumers alike, anti-counterfeiting strategies andtechnologies - the result being a definitive guide to the innerworkings of the counterfeit industry and a myriad of ways to stymiethe counterfeiter's every step ... Reading this book will provideany pharmaceutical brand owner with a solid and informed groundingfor making any decisions related to anti-counterfeiting strategy."(Notofakes.com, 16 November 2011) "In writing this book Davison has made a great contribution tothe global fight against counterfeit drugs. For the first time wehave a single reference that collects explanations of everysignificant anti-counterfeiting technology and approach used aroundthe globe, including both sensory authentication and traceabilitytechnologies." (RxTrace, September 2011) "Best Pharma Anit-Counterfeiting Book Ever...Davison does notback away from or avoid pointing out conflicts and disagreementsthat exist between approaches to solving problems (digital vs.physical authentication), but he is quick to help the reader findthe strongest solution by seeing the ways that solutions andtechnologies can work together." (Randall Burgess, PharmaceuticalAntiCounterfeiting Blog, October 5, 2011) "Pharmaceutical Anti-Counterfeiting: Combating the RealDanger from Fake Drugs by Mark Davison succeeds in providing ahandbook for professionals involved in product security and brandprotection. . . Davison has a great deal of industry experience inpharmaceuticals as well as product security and is well positionedand qualified to be the one to write this book. The industry oweshim a debt of gratitude for committing himself to this effort."(Pharma AntiCounterfeiting News, 1 August 2011) "Cambridge-based consultant and entrepreneur Mark Davison, CEOof Blue Sphere Health Ltd, has written a comprehensive guide fordrug company executives, technology vendors, healthcareprofessionals and policy-makers. . . This newly-released 426ppvolume is a must-read primer for those determined to do somethingabout counterfeit pharmaceutical and healthcare products, and willprove useful to brand protection professionals in otherindustries." (Cambridge Network , 6 September 2011)