Creative Strategy and the Business of Design
Published on 14. June 2016
192 pages
978-1-4403-4161-8 (ISBN)
Description
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
- Understand client requests from a business perspective
- Build a strategic framework to inspire visual concepts
- Increase your relevance in an evolving industry
- Redesign your portfolio to showcase strategic thinking
- Win new accounts and grow existing relationships
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Additional editions
Douglas Davis
Creative Strategy and the Business of Design
Book
11/2023
HOW BOOKS
€22.00
Shipment within 15-20 days
Person
Brooklyn-based Douglas Davis enjoys being one of the variety of voices needed in front of and behind the concept, strategy, or execution. His approach to creativity combines right-brained creative problem-solving with left-brained strategic thinking.
Content
- Intro
- Title Page
- Table of Contents
- Foreword by Dr. Marjorie Kalter
- Introduction
- Part I | A Designer Caught in the Headlights: Creative Business Solutions
- Chapter 1 Welcome to the Other Side of the Brain: Business Concepts Creatives Should Understand
- Chapter 2 Emerging from the Cocoon: The Benefits of a Strategic Approach
- Chapter 3 What They Say versus What We Hear: Translating Client Requests
- Part II | Finding Inspiration in Order: Gathering and Organizing Information
- Chapter 4 You Talkin' to Me?: Reaching Your Target on Behalf of the Brand
- Chapter 5 The Cord-Cutter Struggle: Understanding Features, Benefits, and Values
- Chapter 6 Think How They Think to Do What We Do: Implementing the Creative Strategy Framework
- Chapter 7 Getting Knee Deep: The Advanced Strategy Session
- Chapter 8 Finding the Gold: Turning Data and Insights Into Creative Business Solutions
- Part III | The Strategy Behind the Execution: Developing and Presenting Your Work
- Chapter 9 Beyond "Make It Pretty": Positioning, Pitching, and Leading the Client
- Chapter 10 Where's the Map?: 11 Questions a Creative Brief Should Answer
- Chapter 11 Matchmaking: Aligning Target, Channel, and Messages
- Chapter 12 Sell Without Selling: Preparing Yourself to Present
- Part IV | Stayin' Alive: Building a Successful Career
- Chapter 13 How to Take a Punch in the Face: 7 Tips for Surviving As a Creative
- Chapter 14 Dragon Slaying: Successfully Managing Fear
- Chapter 15 Portfolios Are Like Cartons of Milk: Word Problems from Relevant Practitioners
- About the Author
- Acknowledgments
- Copyright
- Table
