
Making Innovation Work
Description
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Persons
MARC J. EPSTEIN is Distinguished Research Professor of Management at Jones Graduate School of Business at Rice University. Previously Visiting Professor at Harvard, he has been a senior consultant to leading corporations and governments for more than thirty years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. He has also served as professor at Stanford Business School and INSEAD.
ROBERT D. SHELTON is the Leader of the Innovation Practice at a major global consulting firm. Through many years as an innovation consultant, his client list is a "who's who" of innovative companies including leaders in high tech, consumer goods and services, software, financial services, cleantech, aerospace, and healthcare industries. He was Vice President and Managing Director with Arthur D. Little, and Managing Director of the SRI Worldwide Technology Management practice.
Content
Chapter 2 Mapping Innovation: What Is Innovation and How Do You Leverage It?
Chapter 3 Choosing Your Destiny: How to Design a Winning Innovation Strategy
Chapter 4 Organizing for Innovation: How to Structure a Company for Innovation
Chapter 5 Management Systems: Designing the Process of Innovation
Chapter 6 Illuminating the Pathway: How to Measure Innovation
Chapter 7 Rewarding Innovation: How to Design Incentives to Support Innovation
Chapter 8 Learning Innovation: How Do Organizations Become Better at Innovating?
Chapter 9 Cultivating Innovation: How to Design a Winning Culture
Chapter 10 Conclusion: Applying the Innovation Rules to Your Organization
Endnotes
Bibliography
Additions to Bibliography for Updated Edition
Index
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