Health Halos in Ultra-Processed Food Advertising
Misleading Marketing and the Health Belief Model
Will be published approx. on 6. August 2026
208 pages
978-1-9787-7032-4 (ISBN)
Description
Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the health belief model.
This book traces the history of halos to investigate how elements of advertising such as influencer endorsement, visual symbolism, and key phrases like "all natural" are strategically employed to portray food as being healthier than it is.
Analyzing a wide range of examples from fruit snacks and candy to diet foods and meat alternatives, Danowski divides different halo techniques into three main categories-the natural and real halo, the nutrition halo, and the identity halo. These lenses, she posits, can be applied to the health belief model to achieve a fuller understanding of the social, narrative, and psychological tactics long leveraged by corporations to perpetuate health myths and influence consumer choice.
This book traces the history of halos to investigate how elements of advertising such as influencer endorsement, visual symbolism, and key phrases like "all natural" are strategically employed to portray food as being healthier than it is.
Analyzing a wide range of examples from fruit snacks and candy to diet foods and meat alternatives, Danowski divides different halo techniques into three main categories-the natural and real halo, the nutrition halo, and the identity halo. These lenses, she posits, can be applied to the health belief model to achieve a fuller understanding of the social, narrative, and psychological tactics long leveraged by corporations to perpetuate health myths and influence consumer choice.
More details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Illustrations
5 tables
File size
0,40 MB
ISBN-13
978-1-9787-7032-4 (9781978770324)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Debbie Danowski
Images of Health in Food Advertising
Misleading Marketing and the Health Belief Model
Book
approx. 09/2026
Rowman & Littlefield
€99.50
Not yet published
Person
Debbie Danowski is Associate Professor of Communication and Media Studies at Sacred Heart University, USA.
Content
Acknowledgements
Introduction
1. Halos, Health and the Health Belief Model
2. Natural and Real Health Halo
3. Nutrition Health Halo
4. Identity Health Halo
Conclusion
References
About the Author
Index
Introduction
1. Halos, Health and the Health Belief Model
2. Natural and Real Health Halo
3. Nutrition Health Halo
4. Identity Health Halo
Conclusion
References
About the Author
Index
