The Business Leaders Essential Guide to Innovation
How to generate ground-breaking ideas and bring them to market
1st Edition
Published on 10. March 2022
118 pages
978-1-7399798-8-1 (ISBN)
Description
Innovation is so essential in business today and yet at the same time is so rarely properly applied or implemented. Most businesses are founded on the back of a great idea, a true piece of innovation or a realisation that something could be done differently or better. But innovation is a sequence of ideas and actions that will take you forwards into the future, not a one-off event.One of the prime reasons that businesses fail is because they run out of ideas or the energy to pursue them. They also often lack the discipline and process to put those ideas into practise. In The Business Leaders Essential Guide to Innovation, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable your business to create ground-breaking ideas and implement them.Whether you are a business owner, director, or entrepreneur, The Business Leaders Essential Guide to Innovation enables you to progress the right ideas with the greatest opportunity for your business, and to invest your time in developing new concepts and ideas that will give you a robust way forward. You discover:* How to generate new ideas* How to select the best ideas* How to develop and deliver innovation* How to keep innovation projects on track* The process to ensure your plans are implemented* What's going to get in your way
More details
Person
Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser.He has built and led marketing teams in 5 major organisations building high performing teams, harnessing new technology and innovative approaches. Leaving corporate life behind, he developed a series of small and medium sized enterprises and fully experienced the highs and lows of the entrepreneurial journey. He founded Business Impact Solutions Ltd in 2005 specifically to help business leaders and entrepreneurs tackle the challenges of growth, marketing, and innovation. As a business, management, and marketing consultant he has worked with over 400 client companies to date, ranging from mature global corporates and not for profit organisations to SMEs and high growth early-stage businesses across a wide range of sectors. He is a registered expert for the European Commission and is regularly called on to advise on the commercialisation of ground-breaking innovation. Stephen is passionate about innovation, creativity, and change. He is recognised for seeking new ideas and insights to help businesses solve their commercial problems through creative and imaginative use of technology and marketing. He believes that organisations only truly fulfil their potential and achieve their goals if they change the way they behave, change the way they operate or change some other fundamental aspect of the business. He constantly reminds business leaders that doing what you have always done and just exhorting teams to work harder is the best way to ensure those goals are not achieved. Stephen is dedicated to helping businesses fix the problems that prevent organisations, teams, and individuals from achieving their potential. As a sought-after business coach, consultant, and speaker, Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders and their teams. Information on Stephen's books, insights and other materials can be found at: www.businessimpactsolutions.co.uk
Content
- The Innovation Journey
- What's the overall process?
- Where do I look for ideas?
- How do I generate new ideas?
- How do I decide which ideas to focus on?
- How do I refine ideas?
- Who makes the final decision?
- Who does what?
- How do I check that customers also like the idea?
- How do I set up the development plan?
- How do I define action stages?
- How do I keep it on track?
- What's going to get in your way?
- Recommended Reading
