Graphic Workshop: Innovative Promotions That Work
A Quick Guide to the Essentials of Effective Design
Published on 1. April 2006
192 pages
978-1-61060-173-3 (ISBN)
Description
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way.This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost.
Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece?
The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
250 illustrations.
ISBN-13
978-1-61060-173-3 (9781610601733)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
04/2006
Rockport Publishers
€54.11
Article exhausted; check different version
Person
Lisa Cyr is a designer/illustrator, writer, and national lecturer. She writes for Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts and is the author of Brochure Design That Works (Rockport Publishers). The author lives in Stroudsburg, Pennsylvania.
Content
- Cover
- Title
- Contents
- Introduction
- Image and Brand-Building Promotions
- Be Inspired
- Invitations, Announcements, and Cards
- The Big Idea
- Keepsake Promotions
- Get Production Savvy
- Publication and Newsletter Promotions
- Treading New Ground
- Campaigns
- Directory of Suppliers and Manufacturers
- Directory of Contributors
- About the Author
