Retail Strategy
1st Edition
Published on 11. July 2007
376 pages
978-1-136-36846-2 (ISBN)
Description
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
9,59 MB
ISBN-13
978-1-136-36846-2 (9781136368462)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2015
1st Edition
Routledge
€241.80
Shipment within 10-20 days
Book
10/2003
1st Edition
Butterworth-Heinemann
€87.00
Shipment within 15-20 days
Persons
Jonathan Reynolds, Christine Cuthbertson, Richard Bell, Richard Cuthbertson, Ross Davies, Dmitry Dragun, Elizabeth Howard
Content
Part I Introduction; Chapter 1 Introduction to retail strategy, Jonathan Reynolds; Part II Strategic issues in retailing; Chapter 2 Attracting and keeping customers, Richard Cuthbertson, Richard Bell; Chapter 3 Collaboration in the retail supply chain, Richard Bell, Richard Cuthbertson; Chapter 4 Planning policy for retailing, Ross Davies; Chapter 5 Retail internationalization: how to grow, Elizabeth Howard; Chapter 6 Prospects for e-commerce, Jonathan Reynolds; Chapter 7 The financial implications of retail strategy, Dmitry Dragun; Part III The view from the bridge; Chapter 8 Supply chain: a core competency for retailers, Richard Cuthbertson; Chapter 9 Bridging the gap between IT and the business, Christine Cuthbertson; Chapter 10 Leisure and retailing: legoland parks, Jonathan Reynolds; Chapter 11 Everything for the trade - next day: Screwfix Direct, Jonathan Reynolds; Chapter 12 Uniquely Auchan: retailing as invention, Richard Bell; Chapter 13 Straightforward British approach works in China, Elizabeth Howard; Chapter 14 Metro in China or a Chinese Metro?, Richard Bell; Chapter 15 Music, movies, more: the specialist retailer, Christine Cuthbertson; Chapter 16 Consumer wellbeing: wellbeing.com, Richard Cuthbertson; Chapter 17 Freshen up: differentiation through fresh foods, Christine Cuthbertson; Chapter 18 Integration, challenge and change, Richard Bell; Chapter 19 A passionate journey: creating the right culture in a food retail organization, Fiona Bailey; Chapter 20 Wal-Mart's entry into the German market: an intercultural perspective, Reinhart Berggoetz, Martin Laue; Chapter 21 Ready to scale up: India's Shoppers' Stop, Elizabeth Howard; Chapter 22 Creating a global retail brand, Richard Bell; Chapter 23 Consolidation in the European mail order market, Richard Bell; Chapter 24 Modernization in Greek food retailing, Richard Bell; Chapter 25 Financial management at Sainsbury's, Dmitry Dragun; Part IV Putting it all together; Chapter 26 An exercise in successful retailing: the case of Tesco, Jonathan Reynolds; Chapter 27 Portents: strategic retail futures, Elizabeth Howard;
