Software Business
Third International Conference, ICSOB 2012, Cambridge, MA, USA, June 18-20, 2012, Proceedings
Published on 8. July 2014
XII, 311 pages
978-3-642-30746-1 (ISBN)
Description
This book contains the refereed proceedings of the Third International Conference on Software Business (ICSOB) held in Cambridge, MA, USA, in June 2012. The software business refers to commercial activities in the software industry, aimed at generating revenues from the design, delivery, and maintenance of software products and IT services to enterprises and individual customers, as well as from digital content. Although this business shares common features with other knowledge-intensive markets, it carries many inherent features making it a challenging domain for research. The 20 full and 10 short papers accepted for ICSOB were selected from 60 submissions and are organized in sections on software product management, organizational transformation, industry transformation, software platforms and ecosystems, and emerging trends.
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Michael A. Cusumano | Bala Iyer | N. Venkatraman
Software Business
Third International Conference, ICSOB 2012, Cambridge, MA, USA, June 18-20, 2012, Proceedings
Book
05/2012
1st Edition
Springer
€53.49
Shipment within 7-9 days
Content
- Title
- Preface
- Organization
- Table of Contents
- Full Papers
- Software Product Management
- Pricing of Software as a Service - An Empirical Study in View of the Economics of Information Theory
- Introduction
- Price Metrics for SaaS
- The Economics of Information Theory in the Context of SaaS
- Signaling
- Screening
- Empirical Study: Information Activities of SaaS Providers
- Methodology and Sample
- Results
- Conclusion and Avenues for Future Research
- References
- Comparison of Software Product Management Practices in SMEs and Large Enterprises
- Introduction
- Related Work
- Research Method
- Grounded Theory
- Research Sample
- Results
- Categories
- Findings
- Discussion
- Conclusion
- References
- Building Products as Innovation Experiment Systems
- Introduction
- Traditional versus IES Development Approach
- Connected Products as Innovation Experiment Systems
- Case Company: Intuit
- Conclusion
- References
- Transforming to Product Software: The Evolution of Software Product Management Processes during the Stages of Productization
- Introduction
- Research Context
- Case Study Design
- Research Questions
- Case Company Selection
- Data Collection and Analysis
- Validity Procedures
- Productization Stages at the Case Company
- Evolution in Business Orientation
- Identification of Productization Stages
- Changes in the SPM Process
- Linking SPM Capabilities to the Productization Stages
- Conclusions and Future Research
- References
- Organizational Transformation
- Consumer Value-Aware Enterprise Architecture
- Introduction
- Conceptions of Value
- Basic Values
- Consumer Values
- Mapping Basic Values onto Consumer Values
- Mapping Schwartz's Basic Values onto Holbrook's Consumer Values
- Reasoning Behind the Mapping
- Consumer Value-Aware Enterprise Architecture
- Description of ISO/IEC 42010 Meta-Model
- Consumer Value-Awareness in ISO\IEC 42010
- Consumer Value-Awareness in Other Enterprise Architectures
- Conclusions and Future Work
- References
- Using Knowledge from End-Users Online for Innovations: Effects of Software Firm Types
- Introduction
- Background
- Methods
- Sample and Data
- Measures
- Statistical Method and Analyses
- Results and Discussion
- Conclusions
- References
- Comparison of Visual Business Modeling Techniques for Software Companies
- Introduction
- Research Method
- Identification of Core Concepts
- Introduction of Business Modeling Techniques
- Comparison of Business Modeling Techniques
- Comparison on Concepts
- Effectiveness and Efficiency Comparison
- Discussion of Advantages and Disadvantages
- Conclusions and Future Work
- References
- IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture
- Introduction
- Literature Review
- IP Modularity
- Platforms
- Hybrid OSS Business Models
- Method and Data
- Results
- SugarCRM's Software Platform and Business Model
- The IP Modular Platform Architecture
- Implications for the Software Platform Ecosystem
- Discussion and Outlook
- References
- Industry Transformation 1
- Is Perceived Domestic Market Attractiveness a Growth Impediment? Evidence from the German Software Industry
- Introduction
- Domestic Market Size and Internationalization
- Research Design and Data Collection
- Data Analysis and Results
- Implications and Further Research
- References
- The Emergence of an International New Software Venture from an Emerging Economy
- Introduction
- Theoretical Background
- Method
- Findings
- Legitimating MDsoft in Moldova
- Legitimating the Software Sector in Moldova
- Legitimating UKsoft in the UK
- Theoretical Reflections
- Conclusion
- References
- Topics in Software Industry Transformation Research: A Topic Analysis of Major IS Conferences
- Introduction
- Literature Review
- Data and Method
- Topics in Industry Transformation Research
- Topic Evolution
- Conclusion
- References
- Software Platforms and Ecosystems
- Platform Substitution and Cannibalization: The Case of Portable Navigation Devices
- Introduction
- Related Work
- The Personal Navigation Market
- Data
- Methodology
- Empirical Results
- Exploratory Data Analysis
- Confirmatory Data Analysis
- Discussion
- Interpretation of the Empirical Results
- Limitations
- Summary
- References
- Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics
- Introduction
- The Video Game Industry
- Assumptions
- Sequential (Leader-Follower) Game
- Non-cooperative Simultaneous-Move Game
- An Efficiency Co-op Advertising Model
- Conclusions and Future Research
- References
- A Framework for Software Ecosystem Governance
- Introduction
- Research Approach
- Governance
- The Software Ecosystems Governance Framework
- Case Studies
- Comparing the Organizations
- SECO Governance Analysis Framework
- Conclusions
- Future Research
- References
- Emerging Trends
- Current Software-as-a-Service Business Models: Evidence from Finland
- Introduction
- SaaS Business Model in the Previous Research
- Data and Analysis Method
- Results
- Comparing SaaS and ASP Firms and Other Software Firms
- Classification of SaaS and ASP Firms
- Discussion and Conclusions
- References
- Advantages of Public Cloud Infrastructure in Different Technology Adoption Lifecycle Stages
- Introduction
- Cloud Computing and Its Benefits
- Technology Adoption Lifecycle
- Benefit of IaaS in Different Stages of TAL
- Early Market
- Chasm and Bowling Alley
- Tornado
- Main Street
- Discussion and Concluding Remarks
- References
- Revenue Models of Application Developers in Android Market Ecosystem
- Introduction
- Business, Mobile and Software Ecosystems
- Methodology, Data and Descriptive Statistics
- Qualitative Analysis of the Random Sample
- Conventional Revenue Streams
- Categorization of the Business Strategies
- Discussion
- Conclusion
- References
- Industry Transformation 2
- The Effects of Software and Service Orientations on Sales Productivity in Canadian Software Companies from 1993 to 2011
- Introduction
- Product versus Service Orientation
- Sample and Methods
- Variables of Interest
- Methods
- Results
- Discussion and Conclusion
- References
- Value Creation and Firm Integration: First Empirical Insights for the Software Industry
- Introduction
- Literature Review
- Method
- Results
- Data and Method
- Results
- Discussion
- Conclusion
- References
- Short Papers
- Software Product Management
- Introducing Software Ecosystems for Mass-Produced Embedded Systems
- Introduction
- Context and Problem Statement
- Introduction of a Software Ecosystem
- Choose the Ecosystem Type
- Open Up the Platform
- Establish OEM as Keystone Organisation
- Establish Business Opportunities for Developers
- Establish Infrastructure for Continuous Deployment of Software
- An Ecosystem in the Car Domain
- Open Infotainment Labs
- Related Work
- Conclusions
- References
- Controlling Lost Opportunity Costs in Agile Development - The Basic Lost Opportunity Estimation Model for Requirements Scoping
- Introduction
- Background and Motivation
- The Basic Lost Opportunity Estimation Model
- Initial Model Evaluation
- Conclusions and Further Work
- References
- Organizational Transformation
- Costs of Using Hybrid Cloud Infrastructure: Towards a General Framework
- Introduction
- Hybrid Cloud Infrastructure Cost
- Types of Cost Components
- Conclusions
- References
- Strategic Success Factors in Customization of Business Software
- Motivation
- Research Design
- Strategic Success Factors in Customization of Business Software
- Outline of the Identified Strategic Success Factors
- Degree of Customization
- Parameterization
- Outlook
- References
- What Information on Business Parameters Is Required by Embedded Software Developers to Do an Effective Job?
- Introduction
- A Development Pre-study of an Automotive Sub-system Platform
- Case Characteristics
- Objectives of Study
- Challenges and Information Needs
- Discussion and Related Work
- Conclusion
- References
- Industry Transformation
- Existing System Solutions Redeployment in Remote Developing Country: Lessons Learn tfrom a Multi-national IT Consulting Firm
- Introduction
- Research Design
- Description of Selected Case
- Alpha
- Beta
- Gamma
- Delta
- Findings
- Conclusions
- References
- The Evolving Structure and Function of Commercial Open Source Software Ecosystems
- Introduction
- The Ecosystem Concept in Ecology and Software
- Case Study Methodology and Site Description
- Case Narrative
- Conclusion and Future Research
- References
- Differentiation in Freemium: Where Does the Line Lie?
- Introduction
- Freemium and Pricing
- Research Approach
- Freemium Case Categories
- Results
- Conclusions and Further Work
- References
- Definition of Open Data Services in Software Business
- Introduction
- Open Data Service as Software Business
- Empirical Analysis
- Findings and Discussion
- Conclusion
- References
- Emerging Trends
- Benefits of Software Renting in Cloud Business
- Introduction
- Literature Review
- Cloud Computing and SaaS
- The Economics of Renting
- Software Rental as a Competitive Strategy
- Methodology
- Findings
- Discussions
- Conclusions
- References
- Author Index
