Telecommunications Strategy
Cases, Theory and Applications
1st Edition
Published on 12. August 2004
340 pages
978-1-134-29333-9 (ISBN)
Description
The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consu
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
ISBN-13
978-1-134-29333-9 (9781134293339)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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08/2004
1st Edition
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08/2004
1st Edition
Routledge
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Persons
Peter Curwen is Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as well as over 100 other publications. Jason Whalley is Lecturer in Management Science at Strathclyde Business School and acting director of the Masters of Communications Management course and author of articles on telecommunications in journals including Telecommunications Policy.
Content
1. Context: Overview of Telecommunications Industry Part 1: Managing Ascent and Decline 2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. Worldcom Part 2: Convergence and Specialism 6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. Vodafone Part 3: Protecting Core Markets 10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche Telekom Part 4: (Mis)managing Industrial Transition 13. Strategic Aspects of (Mis)managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review
