At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
Published on 19. February 2008
224 pages
978-0-470-26222-1 (ISBN)
Description
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.
Reviews / Votes
"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)More details
Other editions
New editions
E-Book
02/2011
Wiley
€22.99
Available for download
Additional editions
Gale Crosley | Debbie Stover
At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
Book
03/2008
1st Edition
Wiley
€44.00
Shipment within 10-20 days
Gale Crosley | Debbie Stover
At the Crossroads
The Remarkable CPA Firm that Nearly Crashed, then Soared
Book
Wiley
€33.41
The article will not be published
Persons
Gale Crosley, CPA, is founder and principal of Crosley+Company,which specializes in "the business discipline of practice growth."She has consulted with dozens of CPA firms on revenue growth issuesand opportunities, and designing strategies and tactics forachieving aggressive revenue growth objectives. She transfersknowledge involving opportunity development, marketing, and serviceline management to managing partners, partner groups, marketingdirectors, and staff. Her approach is designed to generate optimalrevenue from every aspect of the practice. Gale lives in Atlantawith her husband, Steve, and their children.
Debbie Stover is a freelance writer withextensive writing andpublishing credentials. She lives and runs in St. Louis, aided byher partner, Chris, and their mostly furry family.
Content
Introduction.
Cast of Characters.
Part I. No Discipline, No Growth.
Part II. Shall We Grow?
Part III. Business Discipline Brings Practice Growth.
Appendix. The Practice Growth Model.
