Top Down Innovation
SpringerBriefs in Business
1st Edition
Published on 2. January 2014
VII, 77 pages
978-3-319-03901-5 (ISBN)
Description
This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen's pioneering Innovator's Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.
More details
Series
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
VII, 77 p. 4 illus. in color.
File size
1,06 MB
ISBN-13
978-3-319-03901-5 (9783319039015)
DOI
10.1007/978-3-319-03901-5
Schweitzer Classification
Other editions
Additional editions
Person
Mary J. Cronin, Ph.D. is a Professor of Information Systems at the Carroll School of Management, Boston College. Her research and publications analyze the impact of technology and innovation on business strategy and social change. Previous books have focused on innovations (e-commerce, mobile applications and smart products) that triggered transformation in user behavior, created new global markets and disrupted entire industry sectors. Dr. Cronin received her doctorate at Brown University, where she currently serves on the Advisory Committee for Computing and Information Technology. She is a member of the editorial board of Electronic Markets and has more than 25 years experience in managing and advising technology-intensive organizations as a consultant and board member.
Content
The Challenge of Innovation.- Ford Finds Its Connection.- Netflix Switches Channels.- Nokia Drops the Torch.- Amazon Fast Tracks Information.- Stanford Spins out a Higher Education Tsunami.- Conclusion.
