The Discourse of Commercialization
A Multi-Perspectived Analysis
1st Edition
Published on 24. November 2010
X, 222 pages
978-0-230-29523-0 (ISBN)
Description
An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan UK
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
X, 222 p.
File size
1,15 MB
ISBN-13
978-0-230-29523-0 (9780230295230)
DOI
10.1057/9780230295230
Schweitzer Classification
Other editions
Additional editions
Book
11/2010
Palgrave Macmillan
€53.49
Shipment within 15-20 days
Person
Jonathan Crichton
is Associate Professor in Applied Linguistics at the University of South Australia, and Visiting Fellow in Psychiatry, Adelaide School of Medicine, University of Adelaide. His research focuses on professional and organisational communication, particularly in health settings. He is series editor of three Palgrave research series: Communicating in Professions and Organisations; Research and Practice in Applied Linguistics; and Palgrave Advances in Language and Linguistics.
Content
List of Figures and Tables Acknowledgements Introduction Why A Multi-Perspectived Approach to Discourse? Framing the Discourse of Commercialization Professional Practice as a Site of Struggle Constructing Communities of Consumption The Role of Macro Actors in Professional Practice Understanding Practice and Informing Change Appendix 1: Diary Coding System Appendix 2: Brochure Coding System References Index
