Creating Customer Value in Insurance Markets
Emerald Publishing Limited
Published on 21. September 2018
160 pages
978-1-78769-832-1 (ISBN)
Description
This ebook contributes to the research field of insurance markets by addressing some timely research questions regarding customer value, customer loyalty, segmentation, artificial intelligence, analytics and forecasting, etc. The industry is in a state of transition and many additional topics need to be studied in greater detail. Thus, this ebook also serves as a clear stimulus for further research on insurance markets.
More details
Persons
Content
- Covers
- Editorial boards
- Guest editorial
- When customers are willing to disclose information in the insurance industry
- The role of satisfaction and loyalty for insurers
- Multichannel segmentation in the after-sales stage in the insurance industry
- Consumer empowerment in insurance
- What policyholder and contract features determine the evolution of non-life insurance customer relationships?
- Forecasting the next likely purchase events of insurance customers
- Using artificial intelligence to create value in insurance
