
Maximum Impact
Description
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Persons
Brad Hughes provides professional development training in communications-related topics. A retired journalist and public affairs director, he manages an education news blog on Twitter, averaging better than 12,000 engagements daily.
Content
Opening Testimonial
Introduction
Chapter 1: Communicating as a Purpose-Driven Team
Chapter 2: The Importance of 'We" not "Me"
Chapter 3: Communicating When Leaders Differ
Chapter 4: Board Meetings and Messages
Chapter 5: An Informed School Family can be an Engaged School Family
Chapter 6: Two-way Communicating Via the News Media
Chapter 7: Know when to Talk and Know when to hold Back
Chapter 8: Learning and Practicing the Art of Listening
Chapter 9: Social Speaking - Online Engagement Matters
Chapter 10: Putting the Forward Focus on Growth
Chapter 11: Building - and Maintaining - Support for Schools
Chapter 12: Success: See It, Speak It
Chapter 13: Communicating in a Timely Manner in Calm and in Crisis
Chapter 14: Mistakes Happen and How We Acknowledge Them Matters
Chapter 15: Crafting a Year-round Schedule to Communicate School Success
Conclusion: A Final Thought
Afterword
System requirements
File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
System requirements:
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