Mass Media and Drug Prevention
Classic and Contemporary Theories and Research
1st Edition
Published on 1. November 2001
320 pages
978-1-135-66208-0 (ISBN)
Description
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
Reviews / Votes
"This important publication will provide researchers and practitioners a compendium of the state-of-the-art literature to guide the development of future research and the design and implementation of science-based prevention practice in many public health fields."-Alan Leshner, Ph.D.
Director, National Institute of Drug Abuse
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
3,58 MB
ISBN-13
978-1-135-66208-0 (9781135662080)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
William D. Crano | Michael Burgoon | Stuart Oskamp
Mass Media and Drug Prevention
Classic and Contemporary Theories and Research
Book
11/2001
Lawrence Erlbaum Associates Inc
€65.79
Article exhausted; check different version
William D. Crano | Michael Burgoon | Stuart Oskamp
Mass Media and Drug Prevention
Classic and Contemporary Theories and Research
Book
11/2001
Lawrence Erlbaum Associates Inc
€178.27
Article exhausted; check different version
Persons
William D. Crano, Michael Burgoon, Stuart Oskamp
Content
Part 1 INTRODUCTION, EARLY THEORIES, AND RESEARCH; Chapter 1 Introduction, William D. Crano; Chapter 2 The Evolution of Mass Media and Health Persuasion Models, Ellen A. Wartella, Patricia A. Stout; Chapter 3 Promising Strategies for Media Health Campaigns, Charles Atkin; Part 2 CONTEMPORARY THEORIES AND RESEARCH; Chapter 4 Using Interactive Media Tools to Test Substance Abuse Prevention Messages, Michael Burgoon, Eusebio M. Alvaro, Katherine Broneck, Claude Miller, Joseph R. Grandpre, John R. Hall, Cynthia A. Frank; Chapter 5 The Role of Theory in Developing Effective Antidrug Public Service Announcements, Martin Fishbein, Joseph Cappella, Robert Hornik, Sarah Sayeed, Marco Yzer, R.Kirkland Ahern; Chapter 6 Attention, Persuasive Communication, and Prevention, Lewis Donohew, Philip Palmgreen, Elizabeth Lorch, Rick Zimmerman, Nancy Harrington; Chapter 7 Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors, Joseph R. Priester; Chapter 8 Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements, Jason T. Siegel, Judee K. Burgoon; Chapter 9 Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component, Marvin Eisen; Part 3 SUMMING UP; Chapter 10 High-potential Mediators of Drug-Abuse Prevention Program Effects, Stewart I. Donaldson; Chapter 11 A Meta-analysis of the Effectiveness of Mass-Communication for Changing Substance-use Knowledge, Attitudes, and Behavior, James H. Derzon, Mark W. Lipsey; Chapter 12 The Media and Drug Prevention Programs, Gary W. Selnow;
