Garden Centre Management
Published on 24. September 2015
978-1-78924-402-1 (ISBN)
Description
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.
More details
Language
English
Place of publication
Wallingford
United Kingdom
Target group
College/higher education
File size
10,06 MB
ISBN-13
978-1-78924-402-1 (9781789244021)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Content
1: Position 2: Consumer behaviour 3: Customer care 4: Marketing 5: Managing the team 6: Developing staff 7: Managing safety and security 8: Stock management 9: Productivity 10: Future responsibilities
