Brainsteering
Description
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. As a powerful brainstorming alternative, Brainsteering offers a way out of fruitless sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
This practical guide to innovation offers a new framework for creative thinking:
- A Proven Method for Breakthrough Ideas: Learn to ask the right questions and steer your creative energy in a more productive direction, moving beyond the limits of traditional brainstorming.
- The 'Right Questions' Framework: Discover a comprehensive, research-based process to systematically explore any issue and generate powerful, actionable solutions.
- Tools for Business Strategy: Apply tried-and-tested techniques used in over 200 McKinsey client projects to tackle challenges in product development, cost reduction, and business growth.
- Enhanced Creativity and Innovation: Maximize your personal ideation skills and lead your team out of fruitless meetings toward consistent, effective, and innovative results.
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Persons
Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.
Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.
Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.
