The Strategic Positioning of Academic Libraries
Description
The Strategic Positioning of Academic Libraries explores the influence of trends in higher education and the wider world on the position of academic libraries. It complements an analysis of library strengths, weaknesses, opportunities and threats with ten positioning strategies to provide an essential foundation for effective strategy formulation.
More details
Other editions
Additional editions
Person
John Cox writes about and analyses issues impacting academic libraries and their strategic positioning. Before he retired, he was University Librarian at the University of Galway in Ireland and held other library leadership roles at University College Cork and the Wellcome Trust.
Content
Introduction
Part I - Positioning Context
Chapter 1 - The Historical Evolution of Academic Library Position and Positioning
Chapter 2 - Positioning Strategy
Chapter 3 - The Global Context: Politics, Economics, Society and Technology
Chapter 4 - The Changing Higher Education Environment
Part II - SWOT Analysis
Chapter 5 - Strengths of Academic Libraries
Chapter 6 - Weaknesses of Academic Libraries
Chapter 7 - Opportunities for Academic Libraries
Chapter 8 - Threats to Academic Libraries
Part III - Position and Positioning Strategies
Chapter 9 - The Position of Academic Libraries Today: Making Sense of Complexity
Chapter 10 - Positioning Strategies for Successful Academic Libraries
Chapter 11 - Academic Library Positioning Toolkit
Conclusion
References
Index
