An Introduction to Survey Research, Volume I
Description
Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.
This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
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Content
- Cover
- An Introduction to Survey Research, Volume I: The Basics of Survey Research
- Contents
- Preface
- Acknowledgments
- CHAPTER 1: Introduction
- Research Design
- Observation and Questioning
- Triangulation
- Questioning (Interviewing) as a Social Process
- Brief History of Surveys
- Overview of the Book
- Volume I
- Volume II
- Annotated Bibliography
- Research Design
- Attitudes and Behavior
- Triangulation
- Questioning (Interviewing) as a Social Process
- Archival or Available Data
- CHAPTER 2: Probability Sampling
- What Is a Probability Sample?
- Simple Random Samples
- Systematic Sampling
- Stratified Sampling
- Cluster Sampling
- How Do We Select the Right Sample Size?
- Confidence Intervals and Confidence Levels
- Summary
- Annotated Bibliography
- CHAPTER 3: Total Survey Error
- Sampling Error
- Minimizing Sampling Error
- Coverage Error
- Minimizing Coverage Error
- Nonresponse Error
- Theories of Survey Participation
- Nonresponse and Nonresponse Bias
- Increasing Response
- Measurement Error
- Measurement Error Associated with Question Wording
- Measurement Error Associated with Question Order
- Measurement Error Associated with Respondents' Characteristics
- Social Desirability
- Measurement Error Associated with the Interviewer
- Race of the Interviewer
- Gender of the Interviewer
- Recognizing and Minimizing Measurement Error
- Mode Effects
- Dealing with Mode Effects
- Postsurvey Error
- Summary
- Annotated Bibliography
- Total Survey Error
- Sampling Error
- Other Types of Survey Error
- CHAPTER 4: Factors to Consider When Thinking about Surveys: The Groundwork
- Do You Really Need a Survey?
- The Stakeholders
- Ethical Considerations
- Scope of the Survey
- Complexity and Number of Responding Participants
- Summary
- Annotated Bibliography
- Need for Surveys
- Survey Stakeholders and Roles
- Ethical Considerations
- CHAPTER 5: Modes of Survey Delivery
- Face-to-Face Survey Delivery
- Mailed Survey Delivery
- Telephone Survey Delivery
- Web Survey Delivery
- Mixed-Mode Surveys
- Meaning of Survey Questions and Answers
- Summary
- Annotated Bibliography
- Face-to-Face Survey Delivery
- Mailed Survey Delivery
- Telephone Survey Delivery
- Web Survey Delivery
- Mixed-Mode Surveys
- Determining the Meaning of Survey Questions and Answers
- Notes
- References
- About the Authors
- Index
- Ad Page
- Back Cover
