The Handbook of Language and Globalization
Published on 2. June 2010
672 pages
978-1-4443-2407-5 (ISBN)
Description
The Handbook of Language and Globalization bringstogether important new studies of language and discourse in theglobal era, consolidating a vibrant new field of sociolinguisticresearch.
* The first volume to assemble leading scholarship in thisrapidly developing field
* Features new contributions from 36 internationally-knownscholars, bringing together key research in the field andestablishing a benchmark for future research
* Comprehensive coverage is divided into four sections: globalmultilingualism, world languages and language systems; globaldiscourse in key domains and genres; language, values and marketsunder globalization; and language, distance and identities
* Covers an impressive breadth of topics including tourism,language teaching, social networking, terrorism, and religion,among many others
* Winner of the British Association for Applied Linguistics bookprize 2011
Reviews / Votes
"Overall, The Handbook of Language and Globalizationsucceeds in providing the reader with insightful analysis at theintersection of language and globalization. With its broad scopeand inclusion of useful research topics, the volume can beconsidered as an open gate for a wider field of study and researchin sociolinguistics. It also provides a stimulating and complexpicture of the state of theory and practice in the area of languageand globalization." (Linguist, 18 October2012) "An enlightening and engaging collection byeminent international scholars. A major resource for the study oftheoretical and pragmatic approaches to Global English, includingconcerns about 'marginalization' and'murder' of languages." Braj B.Kachru,Professor Emeritus, University of Illinois "This Handbook provides a fascinating exposition of thecomplex, multidimensional nature of globalization as it pertains tothe world's languages. Coupland has marshalled authors at theforefront of their fields who offer a diversity of approaches anddo not flinch from disputes and challenging questions. I suspectthat this book will transform the discourse on globalization withinlinguistics and will impel a reconsideration of whether linguisticdiversity is inevitably impacted by globalprocesses." Margaret Florey, Resource Networkfor Linguistic DiversityMore details
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Handbook of Language and Globalization
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08/2010
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Person
Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.
Content
List of Illustrations viii
Acknowledgments x
Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland
Part I Global Multilingualism, World Languages, and LanguageSystems 29
1 Globalization, Global English, and World English(es): Mythsand Facts 31
Salikoko S. Mufwene
2 Language Systems 56
Abram De Swaan
3 The Global Politics of Language: Markets, Maintenance,Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson
4 World Languages: Trends and Futures 101
Ulrich Ammon
5 Language Policy and Globalization 123
Thomas Ricento
6 Panlingual Globalization 142
Jonathan Pool
7 The Spread of Global Spanish: From Cervantes to reggaetón162
Clare Mar-Molinero
8 New National Languages in Eastern Europe 182
Brigitta Busch
Part II Global Discourse in Key Domains and Genres201
9 Localizing the Global on the Participatory Web 203
Jannis Androutsopoulos
10 Globalizing the Local: The Case of an Egyptian SuperheroComic 232
Theo van Leeuwen and Usama Suleiman
11 Language and the Globalizing Habitus of Tourism: Toward ASociolinguistics of Fleeting Relationships 255
Adam Jaworski and Crispin Thurlow
12 Globalization and Language Teaching 287
David Block
13 Discursive Constructions of Global War and Terror 305
Adam Hodges
14 Has God Gone Global? Religion, Language, and Globalization323
Annabelle Mooney
Part III Language, Values, and Markets under Globalization347
15 Language as Resource in the Globalized New Economy 349
Monica Heller
16 Language and Movement in Space 366
Jan Blommaert and Jie Dong
17 Indexing the Local 386
Barbara Johnstone
18 Ecolinguistics and Globalization 406
Arran Stibbe
19 The Chinese Discourse of Human Rights and Glocalization426
Shi-Xu
20 Meanings of 'Globalization': East and West 447
Peter Garrett
21 Languages and Global Marketing 475
Helen Kelly-Holmes
Part IV Language, Distance, and Identities 493
22 Shadows of Discourse: Intercultural Communication in GlobalContexts 495
Claire Kramsch and Elizabeth Boner
23 Unraveling Post-Colonial Identity through Language 520
Rakesh M. Bhatt
24 At the Intersection of Gender, Language, and Transnationalism540
Ingrid Piller and Kimie Takahashi
25 Globalization and Gay Language 555
William L. Leap
26 Metroethnicities and Metrolanguages 575
John C. Maher
27 Popular Cultures, Popular Languages, and Global Identities592
Alastair Pennycook
28 Global Representations of Distant Suffering 608
Lilie Chouliaraki
29 Global Media and the Regime of Lifestyle 625
David Machin and Theo van Leeuwen
Index 644
