Behavioural Incentive Design for Health Policy
Steering for Health
Published on 17. May 2023
978-1-009-20747-8 (ISBN)
Description
Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health.
Reviews / Votes
'Costa-Font, Hockley and Rudisill have produced a thoughtful and comprehensive guide to the application of behavioral economics to issues in health, health care and health policy. It offers an essential platform to those seeking to engage in understanding the complicated forces shaping economic behavior in the health sector.' Richard Frank, Senior Fellow, The Brookings Institution 'Steering Health provides an unusually comprehensive, yet highly readable, review and analysis of the burgeoning field of behavioral health economics. Covering a wide variety of topics, including prevention, aging, and physician decision-making, it offers the reader a clear understanding of when behavioral vs. traditional economic incentives are most effective. With an eye to public programs, it is essential reading not only in the classroom and field, but also to those who influence or formulate health policies.' Thomas Rice, Distinguished Professor, UCLA Fielding School of Public Health 'Medicine is complicated, filled with uncertainty, and with stakes that are as high as they get. A perfect storm for psychological biases to creep into every decision that patients and doctors make. And also a perfect opportunity for a fascinating book to show us how behavioral economics can uncover these biases and make health care, and health, better.' Anupam B. Jena, Economist and physician at Harvard University, author Random Acts of MedicineMore details
Language
English
Place of publication
Cambridge
United Kingdom
Illustrations
Worked examples or Exercises
File size
2,71 MB
ISBN-13
978-1-009-20747-8 (9781009207478)
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Schweitzer Classification
Other editions
Additional editions
Joan Costa-Font | Tony Hockley | Caroline Rudisill
Behavioural Incentive Design for Health Policy
Steering for Health
Book
06/2023
Cambridge University Press
€101.50
Shipment within 15-20 days
Joan Costa-Font | Tony Hockley | Caroline Rudisill
Behavioural Incentive Design for Health Policy
Steering for Health
Book
06/2023
Cambridge University Press
€35.00
Shipment within 15-20 days
Persons
Content
1. BEHAVIOURAL INCENTIVES AND HEALTH; 2. BEHAVIOURAL LEARNING AND THE DESIGN OF INCENTIVES; 3. MONETARY INCENTIVES FOR HEALTH; 4. SOCIAL INCENTIVES FOR HEALTH BEHAVIOURS; 5. NUDGING FOR BETTER HEALTH; 6. SOCIAL PREFERENCES AND HEALTH; 7. PREVENTION FAILURES; 8. BEHAVIOURAL ANOMALIES IN THE DEMAND FOR HEALTH CARE; 9. BEHAVIOURAL ANOMALIES IN THE HEALTH CARE SUPPLY; 10. BEHAVIOURAL HEALTH INSURANCE UPTAKE; 11. AGEING AND CAREGIVING DECISIONS OVER TIME; 12. POLICY APPLICATIONS FROM A GLOBAL PERSPECTIVE.
