Inside IBM
Lessons of a Corporate Culture in Action
1st Edition
Published on 8. November 2023
480 pages
978-0-231-55967-6 (ISBN)
Description
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada-a business historian who worked at IBM for many years-pinpoints the crucial role of corporate culture.
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Book
10/2023
Columbia University Press
€47.50
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Person
James W. Cortada is a senior research fellow at the Charles Babbage Institute, University of Minnesota-Twin Cities. He spent nearly forty years at IBM in various sales, consulting, management, and executive positions. His many books include IBM: The Rise and Fall and Reinvention of a Global Icon (2019) and Birth of Modern Facts: How the Information Revolution Transformed Academic Research, Governments, and Business (2023).
Content
Preface
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM's Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. "The IBM Way": Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM's American Experience
7. Managing A Nearly Invisible Corporate Community: "IBM Families"
Part II: Cases from IBM's Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM's Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM's Information Ecosystem
Part III: How IBM's Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author's Note: In the Spirit of Transparency
Notes
Index
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM's Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. "The IBM Way": Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM's American Experience
7. Managing A Nearly Invisible Corporate Community: "IBM Families"
Part II: Cases from IBM's Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM's Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM's Information Ecosystem
Part III: How IBM's Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author's Note: In the Spirit of Transparency
Notes
Index
