Strategy is Digital
How Companies Can Use Big Data in the Value Chain
Published on 1. June 2016
IX, 144 pages
978-3-319-31132-6 (ISBN)
Description
This book presents
strategies and practices to allow everyday companies to cope with the
fundamentally changing landscape of business models and to take advantage of
the huge business opportunities arising from the advent of big data. It
develops several case studies from companies in traditional industries like
LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,
which is partnering with major multinationals to develop new business models
using big data. The book argues that businesses need to adapt and embark on
their big data journey, helps them take the first step, and guides them along
their way. It presents successful examples and deducts essential takeaway
lessons from them, equipping executives to capitalize on big data and enabling
them to make intelligent decisions in the big data transformation, giving their
companies an essential competitive edge.
More details
Series
Edition
1st ed. 2016
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
IX, 144 p. 48 illus., 30 illus. in color.
File size
7,22 MB
ISBN-13
978-3-319-31132-6 (9783319311326)
DOI
10.1007/978-3-319-31132-6
Schweitzer Classification
Other editions
Additional editions
Carlos Cordon | Pau Garcia-Milà | Teresa Ferreiro Vilarino
Strategy is Digital
How Companies Can Use Big Data in the Value Chain
Book
06/2016
Springer
€85.59
Shipment within 10-15 days
Content
Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.
